MLB Star Kike Hernández Promotes Conscious Travel in Puerto Rico through Music and Sports
As World Music Day nears, Discover Puerto Rico, the Island's premier destination marketing organization, has launched an engaging new video initiative featuring MLB star Kike Hernández. This effort, part of their 'Return the Love' campaign, aims to not only spotlight Puerto Rico's vibrant rhythms and sports spirit but also champion the concept of conscious travel. The video, narrated by Hernández and set against the backdrop of an electrifying baseball stadium, invites visitors to immerse themselves respectfully in the island's rich culture rather than simply experiencing it as tourists.
This marks the third phase of the 'Return the Love' initiative, which encourages travelers to engage meaningfully with Puerto Rican traditions, especially during the bustling summer season filled with music events and cultural festivities. Previous campaign installments included contributions from actor Amaury Nolasco and other local experts, providing insights into responsible tourism while harnessing the energy and excitement that characterize Puerto Rico. With the addition of original music crafted by acclaimed Grammy-award-winning sound engineer Harold Wendell Sanders, the video promises a delightful auditory experience that reflects the island's passionate musical landscape.
Kike Hernández, known for his electrifying performance on the field, lends his vibrant personality and charisma to the campaign. His enthusiasm for Puerto Rico's culture resonates strongly, as he encourages travelers to embrace the island's assets while being mindful and respectful during their visits. "In Puerto Rico, music and sports are more than entertainment; they're pillars of our pride, passion, and corazón," explained Hernández. He aims to inspire potential visitors to forge deeper connections with the island through intentional engagement.
The campaign beautifully showcases how music and movement permeate daily life in Puerto Rico, capturing scenes from lively street performances to the heartbeats echoing in sports arenas. This initiative serves as a love letter to the island while also providing a guide for tourists on how to navigate their experiences with curiosity and joy. Complementing the video are rapid-fire Q&A sessions with Hernández and a specially curated playlist of his pre-game musical favorites, reflecting Puerto Rico's heartbeat.
According to Glorianna Yamin, Vice President of Marketing for Discover Puerto Rico, this initiative highlights the island's musical heritage while promoting a culture of conscious tourism. She remarked, "Puerto Rico is a blend of culture, sports, and music. Kike embodies this message authentically, mirroring the energy we love about our island. We hope it encourages travelers to not only visit but to fully experience the spirit of Boricua with intention."
Visitors are encouraged to engage with the island's unique offerings, shop locally, and fully experience the warmth and vibrancy inherent in Puerto Rican culture. To delve deeper into Puerto Rico's music, sports, and community, viewers are invited to visit the dedicated website DiscoverPuertoRico.com/ReturnTheLove, where they can find the video and other enriching content that celebrates the island's dynamic spirit.
Discover Puerto Rico is committed to showcasing the island as a vibrant destination for both leisure and business travel and empowers local communities through collaborative efforts in the visitor economy. This latest campaign exemplifies their dedication to conscious tourism, making the island a must-visit for anyone looking to explore Puerto Rico's charm and cultural richness responsibly.
This marks the third phase of the 'Return the Love' initiative, which encourages travelers to engage meaningfully with Puerto Rican traditions, especially during the bustling summer season filled with music events and cultural festivities. Previous campaign installments included contributions from actor Amaury Nolasco and other local experts, providing insights into responsible tourism while harnessing the energy and excitement that characterize Puerto Rico. With the addition of original music crafted by acclaimed Grammy-award-winning sound engineer Harold Wendell Sanders, the video promises a delightful auditory experience that reflects the island's passionate musical landscape.
Kike Hernández, known for his electrifying performance on the field, lends his vibrant personality and charisma to the campaign. His enthusiasm for Puerto Rico's culture resonates strongly, as he encourages travelers to embrace the island's assets while being mindful and respectful during their visits. "In Puerto Rico, music and sports are more than entertainment; they're pillars of our pride, passion, and corazón," explained Hernández. He aims to inspire potential visitors to forge deeper connections with the island through intentional engagement.
The campaign beautifully showcases how music and movement permeate daily life in Puerto Rico, capturing scenes from lively street performances to the heartbeats echoing in sports arenas. This initiative serves as a love letter to the island while also providing a guide for tourists on how to navigate their experiences with curiosity and joy. Complementing the video are rapid-fire Q&A sessions with Hernández and a specially curated playlist of his pre-game musical favorites, reflecting Puerto Rico's heartbeat.
According to Glorianna Yamin, Vice President of Marketing for Discover Puerto Rico, this initiative highlights the island's musical heritage while promoting a culture of conscious tourism. She remarked, "Puerto Rico is a blend of culture, sports, and music. Kike embodies this message authentically, mirroring the energy we love about our island. We hope it encourages travelers to not only visit but to fully experience the spirit of Boricua with intention."
Visitors are encouraged to engage with the island's unique offerings, shop locally, and fully experience the warmth and vibrancy inherent in Puerto Rican culture. To delve deeper into Puerto Rico's music, sports, and community, viewers are invited to visit the dedicated website DiscoverPuertoRico.com/ReturnTheLove, where they can find the video and other enriching content that celebrates the island's dynamic spirit.
Discover Puerto Rico is committed to showcasing the island as a vibrant destination for both leisure and business travel and empowers local communities through collaborative efforts in the visitor economy. This latest campaign exemplifies their dedication to conscious tourism, making the island a must-visit for anyone looking to explore Puerto Rico's charm and cultural richness responsibly.
Topics Travel）
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