Choice Financial Group Expands Mid-Atlantic Presence with Acquisition

Choice Financial Group Enhances Footprint with Strategic Acquisition

In a noteworthy development in the financial services sector, Choice Financial Group (CFG) has officially announced its acquisition of Employee Benefits of Virginia (EBVA), a prominent advisory firm situated in Richmond, Virginia. This strategic move is set to bolster CFG's presence in the Mid-Atlantic region and expand its capabilities in delivering comprehensive employee benefits solutions to its clientele.

Founded in 2015, EBVA has distinguished itself by creating innovative and strategic benefit programs tailored to the intricate needs of both businesses and individuals. The firm’s extensive expertise encompasses various key areas, including creative plan design, compliance consulting, and adept risk management. A dedicated team with deep-seated industry knowledge underpins EBVA's service offerings, ensuring high-quality client interactions and a commitment to excellence.

Robert J. Hilb, the President and CEO of CFG, expressed his enthusiasm regarding this acquisition. "This acquisition represents a compelling opportunity to integrate a highly respected firm into our growing platform. Employee Benefits of Virginia shares our approach to delivering excellent customer service, and bringing them on board expands what we can offer our clients across the Commonwealth of Virginia. I am pleased to welcome Brian and his team to CFG."

Brian Marks, the President of Employee Benefits of Virginia, echoed this sentiment, stating, "Joining Choice Financial Group allows us to scale our operations and enhance the solutions we offer while maintaining our core commitment to client service. We are confident that this partnership positions us for long-term growth and continued success."

Choice Financial Group has established itself as a prominent insurance agency, backed by institutional capital support from Northlane Capital Partners, a middle-market private equity firm with over $1 billion in committed equity capital. CFG has been actively expanding its market presence not only through organic growth initiatives but also through strategic investments. Headquartered in Virginia Beach, Virginia, it boasts 45 offices spread across 20 states, cementing its status as a significant player in the financial services landscape.

As CFG moves forward with its acquisition of EBVA, it is poised to leverage this merger to deliver enhanced services and innovative benefits solutions to its clients. The combination of CFG's robust infrastructure and EBVA's tailored approach to employee benefits is expected to result in a more comprehensive offering that addresses the evolving needs of businesses in the region.

In conclusion, this strategic acquisition marks a significant milestone for CFG. By merging with Employee Benefits of Virginia, CFG is not only expanding its portfolio of services but also reinforcing its commitment to providing top-tier customer service and innovative solutions. As these two entities come together, clients in the Mid-Atlantic region can look forward to even greater service and benfits that meet their diverse needs.

For agency partnerships, CFG invites inquiries to Bob Hilb at 804-564-9625. Media representatives can reach out to Alexandra Pfaff at [email protected].

This acquisition stands as a testament to CFG's ambition and dedication to expanding its reach and excellence in the employee benefits arena.