KFC Transforms Restaurant Signage into Giant Kebab for New Döner Launch
In a groundbreaking marketing move, KFC has launched its first döner kebab menu in Spain, using an eye-catching technique that features giant kebab replicas integrated into their restaurant totems. This innovative campaign not only promotes the new product but also connects fast food with traditional kebab culture.
From March 24th to March 30th, selected KFC locations, including Parque Sur, Fuenlabrada, and Coslada, showcased these impressive installations. Each totem was transformed into a visual spectacle: a towering 12-meter kebab replica, weighing an astonishing 1200 kilos, crafted in iron and finished with polyurethane foam for a lifelike appearance that mirrors the brand’s renowned fried chicken. This striking display rotates continuously, mimicking traditional kebab preparation, and draws customers in with its unique appeal.
The campaign, orchestrated by PS21 and featuring production by Oriental Films, consists of a 20-second main advertisement alongside shorter versions for digital and outdoor media. It opens with a close-up of a KFC employee, who showcases the new fried chicken kebab before climbing atop the giant rotating totem, enthusiastically announcing its launch. Such dynamic visual storytelling promises to leave a significant impression on potential customers.
The marketing strategy, designed by Arena Media, emphasizes an omnichannel approach to reach a wide audience. By utilizing high-impact outdoor advertising, KFC has transformed urban spaces into promotional showcases, cleverly adapting city infrastructures like columns to depict their kebab spectacle. This visibility extends into nightlife areas, enhancing consumer awareness and driving both foot traffic and sales during the campaign period.
Accompanying this exciting launch is a special menu featuring kebabs, dürüms, falafels, and fries with kebab sauce, all designed to appeal to local tastes and capture the essence of kebab culture. The products are available for a limited time, further incentivizing customers to try the new offer. The graphics and designs reflect the familiar visual codes of neighborhood kebab shops, ensuring immediate recognition and connection with a global culinary phenomenon.
As KFC ventures into this new category, it not only diversifies its menu but also challenges the boundaries of fast food branding. This campaign exemplifies KFC’s innovative spirit—adaptively bridging two culinary worlds and inviting customers to explore new flavors while still enjoying the classic taste of KFC chicken. The campaign serves as a reminder of how branding can creatively draw connections between diverse food experiences, ultimately enriching consumer choices and brand loyalty.
KFC's marketing strategy not only places them at the forefront of the fast-food market in Spain but also highlights their adaptability in catering to evolving consumer preferences. Consumers can explore the new kebab options in-store or through the KFC app and website, providing convenient choices for all lovers of tasty meals, regardless of where they are.
From March 24th to March 30th, selected KFC locations, including Parque Sur, Fuenlabrada, and Coslada, showcased these impressive installations. Each totem was transformed into a visual spectacle: a towering 12-meter kebab replica, weighing an astonishing 1200 kilos, crafted in iron and finished with polyurethane foam for a lifelike appearance that mirrors the brand’s renowned fried chicken. This striking display rotates continuously, mimicking traditional kebab preparation, and draws customers in with its unique appeal.
The campaign, orchestrated by PS21 and featuring production by Oriental Films, consists of a 20-second main advertisement alongside shorter versions for digital and outdoor media. It opens with a close-up of a KFC employee, who showcases the new fried chicken kebab before climbing atop the giant rotating totem, enthusiastically announcing its launch. Such dynamic visual storytelling promises to leave a significant impression on potential customers.
The marketing strategy, designed by Arena Media, emphasizes an omnichannel approach to reach a wide audience. By utilizing high-impact outdoor advertising, KFC has transformed urban spaces into promotional showcases, cleverly adapting city infrastructures like columns to depict their kebab spectacle. This visibility extends into nightlife areas, enhancing consumer awareness and driving both foot traffic and sales during the campaign period.
Accompanying this exciting launch is a special menu featuring kebabs, dürüms, falafels, and fries with kebab sauce, all designed to appeal to local tastes and capture the essence of kebab culture. The products are available for a limited time, further incentivizing customers to try the new offer. The graphics and designs reflect the familiar visual codes of neighborhood kebab shops, ensuring immediate recognition and connection with a global culinary phenomenon.
As KFC ventures into this new category, it not only diversifies its menu but also challenges the boundaries of fast food branding. This campaign exemplifies KFC’s innovative spirit—adaptively bridging two culinary worlds and inviting customers to explore new flavors while still enjoying the classic taste of KFC chicken. The campaign serves as a reminder of how branding can creatively draw connections between diverse food experiences, ultimately enriching consumer choices and brand loyalty.
KFC's marketing strategy not only places them at the forefront of the fast-food market in Spain but also highlights their adaptability in catering to evolving consumer preferences. Consumers can explore the new kebab options in-store or through the KFC app and website, providing convenient choices for all lovers of tasty meals, regardless of where they are.
Topics Consumer Products & Retail）
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