Revamped DIFFERENCE App Enhances Personalized Suit Ordering Experience

On November 4, 2025, the Japanese custom suit brand DIFFERENCE, operated by Konaka Co., Ltd., unveiled a significantly updated app designed to enhance the personalized suit ordering experience that merges the realms of reality and digital interaction. This update is part of the brand's commitment to providing an approachable and engaging ordering process suitable for all customers.

Enhanced User-Friendly Experience

DIFFERENCE prioritizes “personalization” not only in creating custom suits but also in tailoring the entire experience to meet the specific needs and preferences of each individual customer. In physical stores, professional tailors guide customers through the fitting process and various specifications. However, to cater to newcomers and those who prefer a more efficient shopping experience, the app now allows users to enjoy a similar level of service digitally. Extensive research on providing digital services has led to this improved offering.

Features of the Updated App

The revamped app aims to deliver the unique experience of blending the digital and physical aspects of ordering suits with greater intuition and ease of use. Notable changes include:

1. Native App Transition for Enhanced Performance: Transitioning from a web app to a native application has made the app smoother, faster, and more stable for users, ensuring a reliable experience.

2. Personalized Homepage Experience: The app generates a customized homepage based on users' activity, enabling easy access to important updates such as reservation statuses, order progress, delivery dates, and saved fabric and detail preferences, all visible at a glance upon opening the app.

3. Streamlined Shop Reservation Process: By reducing the number of pages involved in making a reservation, the app allows for a straightforward and efficient booking process, simplifying not only the original reservation but also any subsequent changes.

4. Improved UI/UX for Online Orders: The user interface now clearly displays fabric options through animated visualizations and makes it easier to compare materials and place multiple orders at once, creating an enjoyable and seamless online ordering experience.

What is “DIFFERENCE”?

DIFFERENCE stands out as a custom suit brand dedicated to delivering a new value to consumers. With a focus on personalization, both men’s and women’s suits can now be crafted easily and joyfully, regardless of whether customers visit a professional tailor in-shop or use the AI-supported app from the comfort of their homes. The aim is for every customer to create a piece that perfectly suits their style at their own convenience.

Leveraging the best of traditional suit-making along with cutting-edge technology,.CLIENT offers an innovative experience that harmonizes real and digital services in a way that meets the demands of modern consumers.

As Konaka Co., Ltd. moves forward, it remains committed to enhancing customer convenience and service quality, enabling more enjoyable shopping experiences for everyone.

Company Overview

Konaka Co., Ltd. operates under the principle that “everything starts with quality.” Its focus is on business wear that balances material, functionality, fashion, and service. The company operates multiple retail options including suburban locations of Konaka and Futata, urban concept shops like SUIT SELECT featuring two brands at two price points, and the custom order line, DIFFERENCE.

With 412 total stores as of September 30, 2025, spread across various brands, Konaka aims to coordinate total lifestyles for its customers. For more information or inquiries, contact their headquarters located at: 517-2 Hinanuchomachi, Totsuka-ku, Yokohama, Kanagawa 244-0801, Japan. Telephone: 045-825-1111 (Main Number). CEO: Kensuke Konaka, with a capital of 100 million yen.