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Donating for a Sustainable Future: BOOKMAGIC Campaign 2026

On June 5, the world recognizes Environmental Day, and this year, the certified NPO organization JEN is launching the BOOKMAGIC Environmental Month Support Campaign 2026. This initiative encourages individuals to participate in international cooperation by donating unwanted books, CDs, DVDs, toys, and household appliances, including cooking and beauty equipment. The campaign aims to facilitate a sustainable method of helping those affected by conflict or disaster.

How the Campaign Works

Participating in the BOOKMAGIC campaign is straightforward. Gather items from your home that are no longer needed and pack them in a box. The total amount received from the sale of these items will be donated entirely to JEN. During the campaign period from June 1 to June 30, Book Off will add an additional 10% to the purchase amount as a bonus. Plus, shipping is free of charge (excluding Okinawa and some remote islands).

This sustainable international support model is allowing many individuals to engage in activities that contribute to environmental protection. Reducing waste through reuse not only mitigates environmental impact but also provides much-needed aid to people rebuilding their lives in challenging circumstances.

Empowering Lives

To illustrate the campaign's impact, consider this: if a donated book or DVD is appraised at 1,000 yen, that amount can provide three notebooks to children in Afghanistan. The unused items lying in your home can have a powerful influence on the future of children in distant countries.

Participation Guidelines

1. Collect unused books, CDs, DVDs, games, and other items from your household.
2. Carefully pack them in a cardboard box or paper bag, ensuring protection against damage.
3. Visit the official BOOKMAGIC website (https://www.jen-npo.org/bookmagic) to schedule a free pickup.
4. After appraisal, the purchase amount plus an additional 10% will be donated to JEN.

Understanding Environmental Day

June 5 marks Environmental Day, which originates from the 1972 “United Nations Conference on the Human Environment.” Globally, various initiatives encourage actions toward environmental preservation, and in Japan, June is recognized as Environmental Month, hosting a myriad of activities nationwide.

About JEN

JEN (Japan Emergency NGO) was established in 1994 with the motto, “Supporting the power to live.” This certified NPO focuses on self-reliance assistance for individuals facing hardships due to conflict or disaster. Their partnerships with UN agencies, government bodies, and various organizations have allowed them to assist in 26 countries and regions. JEN is actively involved in Afghanistan, Pakistan, Turkey (aid for Syrian refugees), and the Tohoku region in Japan. They have also provided urgent support in Lebanon in response to the Middle Eastern crisis.

JEN has received numerous accolades, including the Minister for Foreign Affairs Award in 2011 and the Yomiuri International Cooperation Prize in 2015. More details can be found at https://www.jen-npo.org/.

Partnering with Book Off

BOOKOFF offers a delivery purchase donation service called “Kimochi to,” enabling individuals to donate the purchase amounts of various unwanted items to multiple organizations for support and assistance. This initiative aligns with the Sustainable Development Goals (SDGs), specifically Goal 12: Responsible Consumption and Production, and Goal 17: Partnerships for the Goals.

The BOOKOFF Group

Founded in 1990, BOOKOFF started from a modest store in Chiyoda and has since grown into a leading recycling enterprise with over 840 stores worldwide. With a business philosophy centered on contributing to society and pursuing the happiness of all employees, the company serves approximately 88 million customers in Japan annually, with over 680 million transactions processed.

In 2026, they are engaged not only in premium services by opening stores in department stores and upscale residential areas but are also expanding their reach into overseas markets, including the USA and Malaysia. As a leading company in reuse, BOOKOFF is committed to sustaining a business model that supports environmental conservation and social responsibility.

Learn more about their sustainability initiatives at BOOKOFF Group Sustainability.