ASKO Celebrates 75 Years of Scandinavian Innovation with New Appliances at Milan Design Week

ASKO Celebrates 75 Years of Innovation at Milan Design Week

In April 2025, ASKO, a renowned Scandinavian brand known for its premium kitchen and laundry appliances, celebrated a remarkable milestone: 75 years of innovation. From its inception with the very first washing machine crafted in Sweden by a young farmer, ASKO has continuously evolved, incorporating cutting-edge technology and timeless design into its product range. This year, the brand's commitment to quality and innovation was on full display at the Milan Design Week, held from April 8 to 13.

At the event, ASKO launched its latest innovations amidst interactive exhibitions, crafted in collaboration with Marmo Arredo. Their showcase featured a variety of groundbreaking home appliances including the award-winning NYACRAFT ovens, Nordic Fresh 2.0 Refrigeration systems, and the revamped Scandinavian Laundry Care 2.0. These products illustrate ASKO's dedication to blending functionality with beautiful aesthetics.

To mark this significant occasion, ASKO partnered with VOGUE Adria for an exclusive feature on its new washing machine range. Curated by the acclaimed photographer Branislav Simončík, the editorial shoot took place at the historical Läckö Castle, which holds the legacy of ASKO's inaugural washing machine. This collaboration reflects ASKO's deep-rooted connection to Swedish heritage and its commitment to sustainability and stylish living.

ASKO's exhibition was not just about showcasing products; it presented a vision of modern living where eco-friendly practices are at the forefront. The brand introduced its ASKO Attention to Detail design philosophy, demonstrating that meticulous craftsmanship and innovative technology can coexist seamlessly. Visitors to the exhibition were enthralled by the modern design and exceptional functionality of each appliance, a testament to ASKO's Scandinavian roots.

Among the highlights, the new ASKO Scandinavian Laundry Care 2.0 stood out with features like the Steel Seal™ washing machine, prioritizing hygiene while promoting sustainability. This model is a continuation of ASKO's tradition of excellence in laundry care, providing users with energy-efficient options that don't compromise on performance.

In the kitchen appliance arena, ASKO's refrigeration systems and the NYACRAFT ovens exemplified style and sophistication. Designed with practicality in mind, the Kitchen Fit installation features of their refrigeration range enhance functionality while delivering a chic look. The NYACRAFT ovens are revered for their precision and versatility, catering to home chefs looking for advanced cooking technology wrapped in a sleek design.

Throughout the event, ASKO welcomed visitors to immerse themselves in their innovative world. The exhibition at Via delle Erbe 2a in the Brera Design District featured daily sessions from 10:00 AM to 5:00 PM, allowing attendees to experience the fusion of elegant design and technological advancement up close.

As ASKO moves forward, their commitment to combining traditional Scandinavian design with modern innovation and sustainability remains steadfast. The journey of this brand has been filled with remarkable achievements, from pioneering the first washing machine to earning prestigious accolades for its design and environmental efforts.

For 75 years, ASKO has not only aimed to enhance the quality of life through its products but has also focused on creating a healthier environment for future generations. As they continue to push boundaries, ASKO's story is one of inspiration in the ever-evolving landscape of home appliances.

As the celebration of innovation wraps up at Milan Design Week, ASKO's legacy assures its place as a leader in the home appliance market, committed to delivering superior technology and exceptional design for years to come.