#Japan #Tokyo #Domino's Pizza #Direct Domino Fund #Pizza Donation

Domino's Pizza Helps Children's Cafes with Free Pizza

Domino's Pizza Japan, led by CEO Dieter Haebel, announced a generous initiative aimed at spreading joy through food. From May 18 to May 31, 2026, the company provided free pizzas to 15 children's cafes that support primary industries in Japan. This donation was facilitated through their Direct Domino Fund, which was established in April 2022 to contribute to the development of Japan's present and future by focusing on food, an essential part of daily life.

Domino's Pizza has made significant contributions to organizations involved in agricultural, forestry, and fishery sectors, donating over 14 million yen in grants since the fund's inception. The 2026 initiative marks a broader effort to directly support children's cafes that work with primary industries in their communities. During this period, 230 large pizzas, including varieties like Domino's Deluxe, American, Margherita, and Mayo Potato, totaling 865 servings, were provided to children in need.

Since the inception of the Direct Domino Fund, Domino's Pizza has been committed to actively supporting various initiatives aimed at improving health, education, and food security for future generations in Japan. The company encourages customer participation in its fundraising efforts through a rounding-up donation program, where customers can voluntarily contribute spare change from their orders, starting in May 2023. Each purchase of their Direct Domino Quattro pizza also contributes 10 yen towards the fund.

Positive Responses from Cafes

The response from the children's cafes has been overwhelmingly positive, with many reporting cheerful scenes during pizza meals.

• - Chi-chan Children's Cafe from Aichi Prefecture shared that for the children, pizza is an absolute favorite. The moment they saw pizza being served, their joy was palpable, proving the power of food to bring smiles. Elderly participants also enjoyed the opportunity to have pizza, which they usually wouldn't eat alone. They expressed gratitude for the delicious meal and the thoughtful gesture.

• - Another cafe, Nanairo Ryujin Children's Cafe, described how children who typically might not have access to such meals were noticeably happy. The involvement of cheerful staff helping to distribute the pizzas added to the positive atmosphere.

• - Fussa Darebemo Shokudo in Tokyo thanked Domino's for the generous support, stating that the pizzas were a hit among both children and community members, creating a warm and communal dining experience.

• - Minna no Dining in Chiba Prefecture highlighted how pizza sparked conversations among the children and helped foster new friendships, especially for those who attended for the first time. The joyful nature of sharing pizza transformed the meal into a unique social event, creating lasting connections in the community.

Direct Domino Fund Overview

The Direct Domino Fund's goal is to broaden the support for young people's food, education, and health. The 2026 initiative focused on providing nourishing pizzas to children's cafes illustrates Domino's commitment to building stronger community ties through shared meals. The initiative ran from May 18 to May 31, 2026, providing 15 cafes affiliated with primary industries with warmth and care in the form of delicious pizza, emphasizing the importance of community, nutrition, and the joy of eating together.

Founded over 40 years ago, in September 1985, Domino's Pizza is recognized as Japan's first delivery pizza chain. They have continuously innovated the pizza delivery experience, introducing delivery-only bikes, online ordering, pizza tracking, and smartphone apps. They aim to enhance customer happiness and create memorable experiences through every pizza they bake, reaffirming their commitment to quality and community support.