Reelu Partners with Origami Concierge for Enhanced Tourist Experiences in Japan

Reelu, based in Minato, Tokyo, has announced a collaboration with Beyond, a company providing inbound marketing support in Japan. Together, they will enhance the planning and management of high-value travel experiences for inbound tourists through the reservation platform, Origami Concierge.

The Essence of Origami Concierge

Origami Concierge is a unique platform that presents high-value experiential reservations tailored to foreign travelers visiting Japan. It leverages Japan’s rich cultural, culinary, artisanal, and historical resources to create experiences that are exclusive to each region. Beyond is focused on refining these local attractions into products that are appealing to international visitors, thus elevating the tourism value of various parts of Japan.

Reelu Premium: The Staffing Solution

In this partnership, Reelu brings to the table its Reelu Premium service, which connects high-net-worth clients and VIP guests with expert personnel possessing elegance, intellect, and language skills. This includes a variety of roles such as executive interpreters, VIP hosts, personal guides, and cultural experience facilitators. Reelu emphasizes providing bespoke staffing solutions to enhance the quality of services required in premium settings.

The collaboration will see Reelu Premium experts participating in the planning and execution of experiences offered via Origami Concierge. Their responsibilities will include guiding overseas guests, providing interpretation, assisting with operational proceedings, and facilitating cultural exchanges to enhance the overall quality of these experiences.

The Need for High-Value Travel

As demand for inbound tourism continues to grow, it becomes crucial to offer high-value travel experiences. The Japan National Tourism Organization (JNTO) promotes high-value travel as a key theme, supporting initiatives that enhance regional tourism through experiences that incite intellectual curiosity and cultural consumption. The Japanese government recognizes the need to attract high-value travelers, marking it as a vital strategy for revitalizing local economies.

However, even when attractive content and outstanding businesses exist, challenges arise in providing these experiences consistently. This includes the need for multilingual support, on-the-day guidance, participant handling, and effective communication with experience providers, where skilled personnel become essential.

In high-value experiences, it's important for staff to go beyond merely translating languages. They must understand participants’ expectations, thoroughly convey the cultural context, and ensure safe and comforting operational management. The goal is to accurately communicate the stories and commitments of artisans, producers, and local businesses to international guests, requiring not only language skills but also hospitality, emotional intelligence, and adaptability.

Collaboration Goals and Support Areas

The collaboration will utilize Reelu's network of premium personnel to bolster the quality of experiences offered through Origami Concierge. Specific areas of collaboration include:

- Arranging interpreters and guides for overseas guests, including executive interpreters and VIP attendants.
- Accompanying guests at distilleries, wineries, traditional tea houses, workshops, and during cultural experiences.
- Facilitating communications between artisans, chefs, producers, and international guests, including imparting stories and cultural contexts behind the experiences.
- Providing transport and assistance from airport arrival through to the participation in experiences.
- Establishing a hospitality framework commensurate with high-value and high-quality experiences.

This approach aims to create a stable experience provision system, especially in cases where attractive local content struggles to find a voice due to language and operational barriers.

Looking Ahead

This partnership with Origami Concierge aims to significantly enhance high-value experiences on the ground by ensuring that quality personnel are available to support international travelers, thus contributing to higher satisfaction levels.

For local businesses, this means alleviating concerns over language barriers and event management, enabling them to showcase valuable content to international markets, fostering the high-value uplift of regional tourism.

Reelu is committed to expanding opportunities for personnel skilled in language, service quality, operational effectiveness, and hospitality to ensure Japan's regional resources and cultural values resonate on a global scale.

Voices from Leadership

Mayuko Michikoshi, CEO of Beyond, emphasizes the importance of “high-quality on-site personnel” to effectively communicate the underlying stories and commitment of local experiences to international clientele. The collaboration with Reelu Premium is viewed as a significant support to guarantee an exceptional welcoming system for overseas guests, thus elevating the high-value aspect of inbound tourism and promoting local attractions.

Tsukuyu Konno, CEO of Reelu, recognizes the overwhelming cultural experiences available across Japan, emphasizing that competent and supportive personnel are vital for conveying these values to international visitors. The collaboration will be pivotal in improving the quality of inbound experiences while ensuring that the unique essence of each region is communicated effectively.

Company Overview

About Beyond

- Name: Beyond, Inc.
- CEO: Mayuko Michikoshi
- Location: Tokyo, Japan
- Founded: September 1, 2016
- Capital: 400 million yen
- Business Focus: Inbound marketing support and overseas promotional activities.
- Website: Beyond Official Site