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Columbia Tokyo Flagship: A New Era of Outdoor Retail

In an exciting development for outdoor enthusiasts and retailers alike, Columbia Japan is set to inaugurate the Columbia Tokyo Flagship on June 21, 2025. This flagship store along Meiji Street in Harajuku will house Japan's largest high-transparency LED vision, a remarkable feat achieved in collaboration with AVIX Co., Ltd.

Innovative LED Technology

The flagship store will feature the trA Vision, a cutting-edge LED display measuring 21,193mm in width and 3,500mm in height, boasting a pixel pitch of 6.25mm. What sets this display apart is its impressive 80-90% transparency rate, allowing the natural light to illuminate the store interior while simultaneously showcasing stunning outdoor visuals. This unique installation merges the outdoor world with the shopping experience without disrupting the tranquility of natural light within the store.

Outdoor Aesthetics and Imagery

The high transparency LED vision will not only display promotional content but also visuals captured in breathtaking locations such as Everest and the Himalayas. By allowing passersby to see inside the store through the vivid imagery, Columbia aims to immerse visitors into its outdoor-centric ethos, truly embodying its mission: “Unlock the Outdoors for Everyone.”

A Flagship Store for Outdoor Lovers

Columbia Tokyo Flagship is more than just a shopping destination. It represents a commitment to bringing the joy of the outdoors to all visitors. The store will feature an extensive range of products, showcasing Japan's largest selection of outdoor gear. From specialized hiking, camping, and fishing equipment to urban outdoor style items, including the Columbia Black Label, this flagship store aims to cater to a diverse customer base, offering everything in one location.

Store Details

Address: M's Harajuku Building 1 & 2F, 6-27-8 Jinguumae, Shibuya, Tokyo 150-0001
Opening Hours: 11:00 AM to 8:00 PM (Variable closing days)
Website: Columbia Flagship Store

AVIX Co., Ltd: Leading the Signage Revolution

AVIX Co., Ltd., renowned for providing total signage solutions, plays a pivotal role in this endeavor. The company offers a comprehensive package that includes installation, content creation, and maintenance of digital signage. Their high transparency LED vision technology will enhance the Columbia shopping experience. For more information about AVIX’s LED offerings, visitors can visit their LED product page or review the case study detailing their work.

AVIX LED Showroom

For those interested in seeing this innovative LED technology firsthand, AVIX invites you to their showroom located at 2F Nagatomo Randic Building, 3-1-11 Shinbashi, Minato, Tokyo 105-0004. The showroom is open from 9:30 AM to 5:30 PM on weekdays, excluding weekends and holidays. Learn more about visiting the showroom by contacting AVIX.

Company Overview

AVIX Co., Ltd. has been an industry leader since its establishment in 1989, specializing in digital signage solutions and value-creating services, such as marketing systems that integrate SNS with large LED displays. The company is headquartered in Yokohama, Kanagawa Prefecture. For more information, please visit AVIX’s official website.

As Columbia Tokyo Flagship prepares for its grand opening, excitement builds for both avid outdoor adventurers and city dwellers seeking the ultimate outdoor retail experience.