A New Chapter for High School Athletes with Pocari Sweat
On July 16, 2025, Otsuka Pharmaceutical will unveil an inspiring movie and poster titled "The Body Knows" as part of its continued support for high school athletes in Japan. This initiative coincides with the 2025 National High School Sports Festival, set to begin on July 23, marking a pivotal moment for students involved in sports clubs across the nation.
In the lead-up to the festival, Pocari Sweat is launching the "In High Cheers Project," aimed at uplifting athletes and supporters alike. The project will not only showcase the athletes but also celebrate their dedication through various forms of encouragement, including the innovative "Cheer Cups" that will deliver messages from local communities to participants. This year’s campaign embodies the concept of "self-questioning," reflecting the inner conflicts and growth experienced by athletes striving for greatness.
The Power of Self-Reflection
The film juxtaposes high school athletes' intense dedication with their struggles, drawing attention to the cycle of self-reflection that drives them to surpass their previous selves. The lyrics of the new song "Scene," penned by rapper SPARTA, encapsulate these themes beautifully, showing the real, gritty emotions athletes face as they pursue their dreams.
SPARTA, who has experience in skateboarding, brings a unique perspective to the narrative, creating an authentic connection with high school athletes. He expresses their journey of continuous self-improvement, highlighting moments of triumph despite the ever-present fear of faltering. Through powerful storytelling and a captivating melody, the song amplifies the underlying message of the campaign – trusting one's body and the hard work invested in cultivating strength and resilience.
Anticipation for the Upcoming Event
As the days count down to the festival, high school athletes hone their skills while facing the pressures of competition. The worry and anticipation they feel in crucial moments are soothed by their bodies, which hold the memories of countless hours of training and self-discipline. The film serves as a reminder that every effort counts, urging them to believe in their abilities as they take to the stage.
Highlights of the Campaign
- - The film is launched with the participation of high school students from Hiroshima, where the opening ceremony will be held for the first time in 57 years.
- - A key feature of the project is the artistic visual presentation, which includes mirrors symbolizing athletes surpassing their past selves.
- - Beginning July 25, Pocari Sweat will distribute the Cheer Cups, featuring messages of support to boost athletes’ morale.
The festival and its supporting initiatives underscore the importance of community and encouragement. The opening ceremony will witness high school teams from various regions, including Hiroshima, Tottori, and Okayama, showcasing their talents in 30 different sports across 34 events.
A Commitment to Encourage Talent
Otsuka Pharmaceutical has proudly sponsored the Inter-High for 12 consecutive years, firmly believing in the energy and potential that lies within Japan's high school athletes. The collaboration with student-led committees to brainstorm and share encouraging messages reveals a passionate commitment to fostering an inspiring environment.
SPARTA’s Commitment to Athletes
SPARTA shares a personal connection with Pocari Sweat, having grown up with the drink in his household. He acknowledges how his past experiences in competitive sports shape his artistry, creating a heartfelt connection to the athletes participating in the festival. His words resonate with the youth, inspiring them to embrace the challenges they face wholeheartedly, knowing that these moments will leave a lasting impact on their lives.
In conclusion, Pocari Sweat’s campaign delivers a powerful message of encouragement and determination, appealing to high school athletes as they step into one of the most significant periods of their lives. With the sense of community growing stronger, the participants can look forward to not only competing but also celebrating their journey together.
For a glimpse of the film and to experience the ethos of the campaign firsthand, visit the official YouTube links:
60s version and
30s version.