#Germany #Frankfurt #VITRO #Ambiente #TALENTS

VITRO to Shine at Ambiente 2026 TALENTS

VITRO, a creative firm based in Shibuya, Tokyo, has been invited to showcase its designs at the much-anticipated Ambiente 2026, taking place from February 6th to 10th, 2026, at the Frankfurt International Trade Fairgrounds in Germany. This event is known as one of the world's largest international consumer goods fairs, where a diverse range of lifestyle products is presented, from luxury items for select shops to mass-market goods.

Overview of Ambiente 2026

Ambiente 2026 will feature over 4,700 exhibitors, with approximately 80 companies representing Japan, ensuring a strong presence in this significant global marketplace. The exhibition spans three categories: the original Ambiente fair, the Christmasworld fair, and the Creativeworld fair, with the latter two focusing on Christmas-related items and handcrafted materials for artists, respectively.

VITRO has significantly earned its spot in this competitive environment by winning the prestigious Young Designer Award 2025 at the Interior Lifestyle 2025 event held in Japan. This recognition not only highlights VITRO's innovative spirit but underscores its commitment to pushing the boundaries of design and technology.

The Award and Its Significance

The Young Designer Award 2025, facilitated by Messe Frankfurt Japan, emphasizes VITRO's recognition among emerging designers. This prestigious award allows VITRO to showcase its work at Ambiente 2026, offering a remarkable opportunity to display its unique designs on a global stage.

Featured Designs: SHIZUKU and DEW

At Ambiente 2026, VITRO plans to showcase its emblematic products, SHIZUKU and DEW. Both designs utilize the elements of water and light, representing a harmonious blend of aesthetics and functionality. SHIZUKU, a sand timer inspired by nature, beautifully reflects the passage of time through its clever use of light and material, while DEW encapsulates the morning freshness, embodying elegance and simplicity.

Special Exhibition and Celebrations

In addition to showcasing its products, VITRO will present a special exhibition celebrating its 25-year journey in design. This retrospective will take visitors on a voyage through VITRO's past, highlighting significant milestones, innovative designs, and the evolution of contemporary product design. It emphasizes the firm's ongoing exploration and discovery in creative processes, driven by a passion for design, art, and technology.

Event Logistics

• - Fair Name: Ambiente
• - Dates: February 6-10, 2026
• - Venue: Frankfurt International Trade Fairgrounds, Germany
• - Organizer: Messe Frankfurt Exhibition GmbH

Last year’s statistics show a remarkable professional turnout, with 3,726 exhibitors and over 105,291 visitors. The fair demonstrates a vibrant international participation from 171 countries, making it a vital point of connection for design enthusiasts and industry professionals alike.

VITRO's Vision and Future

Founded by Ryoshi Takahashi during his university days, VITRO thrives on the fusion of design and engineering. Takahashi's vision encompasses not only product development but also a collaborative journey with clients and partners across various creative fields. The firm's motto of "experiment and discover" guides its process from conceptual design to branding and crowdfunding.

With accolades such as inclusion in the Good Design Award Best 100 and the Milano Salone Satellite Permanent Collection, VITRO continues to garner attention and respect in the design community.

As VITRO prepares for Ambiente 2026, it signifies a milestone in its quest for innovation and excellence in design, reaffirming its position as a pioneering force in the industry. The spotlight at Ambiente promises to inspire and engage a global audience, showcasing the best of contemporary design through VITRO’s unique perspective.

For more information, you can visit the official website: Ambiente Official Site.