Winmark Partners with Breedlove Guitars to Promote Sustainable Resale Practices
Winmark and Breedlove Guitars Join Forces for Sustainability
In a significant move for the music industry, Winmark Corporation has officially announced a new partnership with Breedlove Guitars, designating Music Go Round as the official resale partner for the renowned guitar maker. This collaboration, made public on April 22, 2025, aims to promote sustainable practices within the music community across North America.
A Commitment to Sustainability
Both companies share a vital commitment to sustainability, which is emphasized in their new agreement. With Breedlove Guitars celebrated for its responsible manufacturing methods and ecological initiatives, this partnership enhances the accessibility of high-quality instruments while simultaneously contributing to a circular economy. This means that musicians seeking to buy or sell Breedlove guitars now have a reliable platform through Music Go Round, enhancing their options while promoting environmental responsibility.
Renae Gaudette, Winmark’s Chief Operating Officer, expressed excitement about this alignment. "Partnering with Breedlove, a brand that exemplifies sustainability and craftsmanship, is very inspiring for us. We are dedicated to extending the lifespan of premium eco-friendly products and giving our customers access to exceptional sustainable guitars."
Enhancing the Resale Experience
Under this partnership, Music Go Round will provide a platform for customers to engage in the resale of Breedlove guitars and gear. This initiative not only facilitates the circulation of quality instruments but also encourages musicians to connect with sustainable practices in a meaningful way. The focus is on creating a seamless resale experience—empowering musicians to contribute to environmental sustainability while enjoying beautiful and ethically-made instruments.
In addition to expanding the resale network, Breedlove will serve as the premier sustainability partner for Winmark and Music Go Round. This includes sponsoring an annual