Nasu Kogen Reopens
2025-05-15 05:43:21

Reopening of Nasu Kogen Service Area on E4 Tohoku Expressway: A Fresh Dining Experience

Exciting Changes at Nasu Kogen Service Area on E4



The Nasu Kogen Service Area (SA) on the E4 Tohoku Expressway is set to undergo a significant transformation with the reopening of several dining establishments. Managed by NEXCO East Japan Group, this initiative aims to enhance the services and convenience for travelers making use of Japan's extensive expressway system.

New Cafés and Dining Options


On the downward lane of the Tohoku Expressway, a new café-style establishment named NASU FOREST KITCHEN will make its debut. Targeting female visitors and families, this café will feature menus that incorporate local ingredients, offering a distinct taste of the region. Patrons can expect a variety of one-plate meals as well as delicious take-out options such as chicken baskets. This approach not only highlights the rich cultural heritage of the area but also provides a warm, inviting atmosphere for those looking to enjoy a meal on their travels.

Additionally, on the upward lane, the renowned ramen shop Menya Ittou, with its main location in Tokyo's Shin-Koiwa, will open its very first outlet in a highway service area or parking area within Japan. Known for its exceptional ramen dishes, Menya Ittou's inclusion at Nasu Kogen SA promises to attract a significant number of ramen lovers eager to experience its flavorful offerings while on the road.

Meeting Customer Needs


NEXCO East Japan is committed to meeting the diverse needs of its customers who frequent its service areas and parking areas. With these new additions, they aim to improve the overall dining experience for travelers, encouraging more people to take breaks and enjoy quality meals while on their journey.

The renovations at Nasu Kogen SA reflect a growing trend among highway service areas to not only serve as pit stops but as destinations in their own right. With a focus on improving customer satisfaction, these changes illustrate an understanding of the evolving demands of modern travelers.

Wholesome, Local, and Convenient


NASU FOREST KITCHEN will provide healthy meals with an emphasis on locally sourced ingredients, appealing especially to health-conscious consumers. The café aims to create a relaxing environment where families can enjoy their dining experience together, making it a desirable spot for those taking a break from long drives.

On the other hand, Menya Ittou's authentic ramen offerings will cater to travelers looking for a quick, satisfying meal that does not compromise on quality. The service area's investment in a popular brand like Menya Ittou showcases its strategy to draw in customers who prioritize taste and authenticity.

Looking Ahead


As we anticipate the reopening of the Nasu Kogen Service Area, both the local community and travelers can look forward to these exciting new culinary options. Whether it’s enjoying a family meal at NASU FOREST KITCHEN or grabbing a quick bite of delicious ramen, these improvements are sure to enhance the experience of those traveling along the E4 Tohoku Expressway.

We invite everyone to make a stop at the Nasu Kogen Service Area and indulge in the new flavors that await them. NEXCO East Japan is dedicated to ongoing improvements in service and facilities to ensure that every journey is a pleasant one.


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Topics Consumer Products & Retail)

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