Uhuruf to Launch Seat Delivery Service
Uhuruf, a technology company based in Tokyo, Japan, has announced the introduction of its innovative mobile ordering service, Uri-Call, at the Kashima Antlers home stadium. The new seat delivery service will be available to fans starting June 28, 2025, enriching the experience of attending live matches.
Previously, Uhuruf had implemented a pre-order takeout system for food and beverages at the stadium, significantly improving visitor convenience. With the introduction of this new service, certain seating areas will now enable fans to order refreshments directly from their smartphones during matches. This means that fans can enjoy delicious stadium cuisine and beverages without missing out on the action on the field.
The benefits of the seat delivery service extend beyond just the individual fan experience. By reducing congestion at concession stands and minimizing wait times, Uhuruf aims to enhance the overall atmosphere of the stadium. Attendees can remain comfortably seated and focused on the game while enjoying their favorite snacks and drinks.
Introduction of the Service
The services will be rolled out at the Ibaraki Prefectural Kashima Soccer Stadium, located at 26-2 Kamikouji, Kashima City, Ibaraki, 314-0007, Japan. The targeted seating area for the service includes Section 704 in Zone 3 North.
Why Uri-Call?
Uri-Call represents Uhuruf's commitment to utilizing technology for an improved consumer experience in sports venues across Japan. This mobile ordering system aims to alleviate the stress associated with food and merchandise purchases during sports events. Fans can order their selections ahead of time, complete payment, and swiftly collect their items through dedicated pick-up points. Additionally, real-time notifications will inform fans when their deliveries are ready, ensuring a seamless viewing experience.
The service is designed for ease of use; no app downloads or membership registrations are required, making it accessible for all. Uri-Call is being adopted in various sports facilities, including baseball, soccer, and basketball arenas, as well as hospitality venues and municipalities.
About Uhuruf
Uhuruf operates with the guiding principle of creating a sustainable society through technology and creative thinking. The company is dedicated to advancing digital transformation (DX) within enterprises and communities by leveraging cloud services, consulting, and system development. Their comprehensive approach covers the entire spectrum, from edge computing to cloud solutions.
In addition to sports, Uhuruf is actively involved in establishing reliable data distribution mechanisms for smart cities and supply chains. Their ongoing research and development efforts focus on cutting-edge technologies like IoT and blockchain, positioning Uhuruf at the forefront of the digital economy in Japan.
To learn more about the Uri-Call service, please visit
Uri-Call. For additional details about Uhuruf and its initiatives, check out
Uhuruf Official Site.