Japan Jewelry Fair 2025 Celebrates Engagement Ring Slogan Awards

On August 29, 2025, the Japan Jewelry Association (JJA), located in Taito, Tokyo, hosted a memorable awards ceremony at Tokyo Big Sight during the Japan Jewelry Fair 2025. The event aimed to recognize the best slogans for diamond engagement rings.

The chosen slogan, "It's okay to take shape, after all, it's love," was crafted by Yusuke Ootori. The selection process was quite rigorous, involving submissions from the public from January 15 to April 30, 2025, during which 2,983 entries were received. A selection committee was formed including members from the JJA Bridal Diamond Subcommittee, 20 male and female representatives from Generation Z, and a special judge, Mika Ann, who is a JJA Jewelry Ambassador.

This collective effort ensured that the final choice, Ootori's slogan, would resonate deeply with the public, capturing the essence of love and engagement in a powerful way.

To enhance the impact of the slogan, the association also crafted a symbolic icon that accompanies it, which represents the profound meaning and imagery of the message.

Ootori's Insights

Ootori shared his journey leading up to the award in a recent interview, highlighting how he learned about the contest through the Japan Jewelry Association's Instagram account. As he and his wife were set to celebrate their first wedding anniversary, he felt personally connected to the theme and began brainstorming ideas with her. Together, they submitted their favorite slogan.

When asked about the deeper meaning behind his chosen slogan, Ootori explained, "Love is often formless, yet the engagement ring provides a tangible expression of that love. Many men struggle to express their feelings with words or physical gestures, which is why the diamond engagement ring serves as a powerful symbol of an eternal commitment. I wanted to inspire those who hesitate in proposing to embrace the idea, 'It's okay to take shape, after all, it's love.'"

In expressing his gratitude upon winning, Ootori remarked, "It's an honor to have my heartfelt words that came from such a personal experience selected for this recognition. I am thrilled to see my words being utilized in promoting diamond engagement rings. Additionally, receiving a wonderful assortment of jewelry as a prize is a delightful surprise, as it has become a perfect gift for my wife on our first anniversary. Thank you very much for this experience!"

Prize: Beautiful Jewelry Assortment Box

The gorgeous prize awarded, dubbed the 'Beautiful Jewelry Assortment Box,' was made possible by numerous sponsoring companies that provided exquisite pieces. Below is a list of some of the contributions:

- K18 Pearl Earrings (LUNASOL) - Uto Pearl Co., Ltd.
- K18PG Amethyst Diamond Necklace - Yamaho Co., Ltd.
- Pt Diamond Necklace (nu-ve) - Imayo Co., Ltd.
- Pt Diamond Pendant Necklace (NAGAHORI) - Nagahori Co., Ltd.
- Pt Sapphire Pendant Necklace - Tokyo Kihou Co., Ltd.
- K18 Diamond Pendant Necklace (NINA RICCI) - SJ Jewelry Co., Ltd.
- K18 Diamond Bracelet - Goko Shokai Co., Ltd.
- K18 Free Size Brown Diamond Ring (KOHSAI) - Kousei Co., Ltd.
- K18 Brown Diamond Ring (Kashikei Muku) - Kashikei Co., Ltd.
- 5g Pure Gold Small Bar - Tokuriki Honten Co., Ltd.
- SV Sunstone Ring, SV Cross Ring (Resol) - Tokyo Pearl Co., Ltd.

This event not only celebrated creativity in one of the most significant expressions of love but also strengthened the bonds within the jewelry community. It's a reminder of how heartfelt messages can resonate and connect us through art and craftsmanship.