#Japan #Tokyo #SSK Seminar #Idea Point #Toshiro Iwata

Unleashing Innovation Through Technological Seeds

On June 13, 2025, a significant seminar will take place, focusing on the development of new businesses and products that stem from technological seeds. Toshiro Iwata, the president of Idea Point, will lead this event, providing insights into how companies can leverage their technological assets to create value without being overly influenced by customer needs.

Understanding the Seminar Objectives

The seminar, titled "Transforming Technological Assets into Profitability," aims to address an essential issue: while understanding customer needs is crucial for new product development, relying solely on these needs often leads to ideas that lack significance to the company. This can result in ideas that do not utilize the company's strengths and thus, fail to outperform competitors. The seminar promises to shift the focus back to identifying and nurturing internal technological assets as starting points for theme exploration and new business development.

Key Contents Covered

During the seminar, participants will learn about various methodologies and practical steps to generate new product and business ideas rooted in their existing technologies. The structure includes:

1. Introduction and Icebreaker: A session to warm up the atmosphere and get participants engaged.
2. Understanding Technological Seeds: Explaining what constitutes technological seeds and their importance in innovation.
3. Step 1 – Organizing Technologies: Learning how to categorize and evaluate the company’s existing technological resources.
4. Step 2 – Turning Technology into Technological Seeds: Discovering how to reimagine existing technologies as seeds for new ideas.
5. Step 3 – Ideation: Combining technological seeds with customer needs to foster innovative product development.
6. Conclusion: Summarizing the insights and preparing for the practical application of the technologies.
7. Q&A and Networking: Engaging with others to share ideas and exchange contact information.

Where and How to Attend

The seminar will be hosted at the SSK Seminar Room located in the Zaimax Nishi-Shinbashi Building, 4th floor, Tokyo. Additionally, attendees can join through a live Zoom webinar or access an on-demand recording for two weeks post-seminar, ensuring flexibility for various schedules.

Participants can expect to leave the seminar with a deeper understanding of how to effectively utilize their technological assets in innovative ways, thereby facilitating a more efficient and impactful approach to internal projects and initiatives.

About SSK

The New Society System Research Institute (SSK), established in December 1996, has been at the forefront of providing corporate seminars for over 28 years. Hosting around 500 business seminars annually, SSK aims to provide timely and high-level strategic information in a rapidly evolving business landscape. They focus on delivering vital insights into management strategies, marketing, and technology to help businesses generate new opportunities and remain competitive.

SSK is committed to maintaining its position as a strategic partner for its clients by consistently delivering cutting-edge information and services that support business growth and success. With a range of offerings including seminar organization, expert speaker engagements, and market research services, SSK stands ready to assist companies in achieving their goals effectively.