#Japan #Tokyo #Breast Cancer #Pink Ribbon

Let's Go for Breast Cancer Screening

Every October marks "Breast Cancer Awareness Month." In Japan, one in nine women is affected by breast cancer, which ranks high among leading causes of cancer-related deaths among women. However, with early detection and timely treatment, the survival rate after ten years exceeds 90%. Therefore, it's essential to foster a lifestyle of breast awareness and undergo regular screenings starting at age 40 every two years.

To coincide with Breast Cancer Awareness Month, Tokyo will launch the "Pink Ribbon in Tokyo 2025" campaign. This initiative aims to promote breast cancer awareness and screenings through partnerships with municipalities, companies, and organizations across the city.

Key Initiatives of Pink Ribbon in Tokyo 2025

1. Awareness Campaigns in Collaboration with Corporates
In collaboration with supportive companies and organizations, various campaigns centered around October will be held, including the distribution of goods and promotional events to educate the public about breast cancer and encourage screenings.

2. Pink Ribbon Light-Up Events
During the campaign period, key buildings, including the Tokyo Metropolitan Government Office, will be illuminated in pink to symbolize the fight against breast cancer.

3. Campaign Activities at the Tokyo Metropolitan Government
The Tokyo Metropolitan Government will host events such as "Pink Ribbon Lunch" and display information panels about breast cancer screenings at the government office.

4. Digital Signage Display
Various digital signages, including those at Shinjuku Station, will showcase images and information relevant to Breast Cancer Awareness Month.

For detailed information, please visit the "Tokyo Health Station" portal site.

Specific Activities Under Pink Ribbon in Tokyo 2025

1. Collaborative Awareness Campaigns
The initiative centers around major events during October, utilizing multiple platforms to educate the public. Different organizations will distribute pink ribbon goods and display informational posters at various locations, subject to the availability of materials.

Participating Corporates (in alphabetical order):
- Alvark Tokyo (Toyota Alvark Tokyo Co., Ltd.)
Promotional items will be distributed during home games on October 18th and 19th. Please check the Alvark Tokyo official website for details.
- FC Tokyo (Tokyo Football Club)
On September 28th, during a home game, collaboration goods will be handed out, and a promotional video will be showcased on the stadium's big screen.
- Pink Ribbon Festival (organized by the Japan Cancer Association)
This event will include a booth about breast cancer screenings during the opening night on October 1st at Yurakucho Asahi Hall. (Free entry, reservation required)
- Various retail chains including Aeon Retail, and fitness centers will also promote awareness through the distribution of informative materials.

2. Pink Ribbon Light-Up
Major landmarks such as the Tokyo Metropolitan Government Office, and various facilities in the city will be illuminated in pink to mark the campaign. Specific days and times have been scheduled for these displays.

- Tokyo Metropolitan Government Office:
- Dates: October 1-5, 17-19, and 25-31 from 6 PM to 9:45 PM.
- Additional locations such as Shibuya Scramble Square and Tokyo Arts Center will participate in the light-up events as well.

3. Campaign Activities at the Metropolitan Office
- Pink Ribbon Lunch
Special themed lunches will be served at the government employees' cafeterias during the first week of October.
- Pink Ribbon Exhibition
An exhibition will be held to emphasize the importance of breast cancer screenings from October 1-7 at the metropolitan office.

As the campaign unfolds, further details and updates can be found on the official portal site, "TOKYO#WomenHealth Club," which provides essential information on breast cancer and screening practices. Let's unite to promote awareness and encourage early detection for breast cancer.