#Japan #Tokyo #Kirin #Satomi Ishihara #Mutekids

A New Era of Children's Health Drinks

Kirin Beverage Company, under the leadership of President Hiroshi Inoue, has launched a health drink tailored for children, titled 'Kirin Tsuyoi zo! Mutekids.' The introduction is celebrated with a new TV commercial titled 'Mutekids Tanjo!' which began airing nationwide on March 17th, 2026.

The Story Behind the TV Commercial

The heartwarming new TVC features actress Satomi Ishihara as a caring mother who gently drapes a jacket over her child playing outside, ensuring they do not get cold. Suddenly, a group of children dressed as heroes, known as the “Mutekids,” bursts onto the scene. They enthusiastically call out to parents who are concerned about their children’s health, saying, 'Great news for moms and dads handling children’s health!' The children's vibrant energy is infectious.

As Ishihara looks up startled, the Mutekids strike their heroic poses from atop a bank, introducing the health drink with excitement and vigor. Her warm smile lights up the scene as she holds the drink, further emphasizing the benefits of the new product.

The commercial not only showcases the drink but also features an assembly of 26 children chanting 'Mutekids!' together, spreading the positive message about supporting children's health. The combination of children's spirited voices and Ishihara’s gentle demeanor makes for a delightful viewing experience, celebrating the joys of raising healthy children.

Promoting Children's Health

The drink is designed to aid in managing children’s health, which is crucially supported by good nutrition, sufficient sleep, and regular exercise. The TV ad encapsulates this philosophy, promoting a proactive approach to maintaining children's wellness.

Details of the TV Commercial

• - Title and Duration: 'Mutekids Tanjo!' (15 seconds)
• - Air Date: March 17, 2026
• - Broadcast Area: Nationwide
• - YouTube Link: Watch Here

Behind the Scenes

During filming, Satomi Ishihara exhibited a nurturing spirit, often joining the children in games and conversations. Impressively, she engaged in a lively round of 'Alps Ichiman Shaku' with her young co-stars, leaving them and the crew in awe. Her ability to foster a warm, motherly bond shines through, particularly on a chilly but sunny shooting day.

Additionally, coordinating a large group of 26 children for their punchy catchphrase was quite a challenge. Ishihara encouraged teamwork by directing them with a gentle command of 'Okay, let’s do it together!' This leadership created a captivating atmosphere filled with enthusiasm and harmony.

Profile of Satomi Ishihara

Satomi Ishihara, born on December 24, 1986, in Tokyo, is a celebrated actress who launched her career after winning the Grand Prix in the 27th Horipro Talent Scout Caravan. Her film debut came in 2003 with 'Watashi no Granpa,' earning her numerous accolades, which she has continued to gain across a variety of films and television dramas.

Product Information

'Kirin Tsuyoi zo! Mutekids' Drink Features

• - Flavor: Refreshingly easy-to-drink yogurt taste
• - Ingredients: Contains 500 billion plasma lactobacilli (daily recommended amount for children) and 1.2mg of iron.

Packaging

• - The bright and fun packaging showcases characters that reflect children's interests and individuality, available in six different designs.

Overview of the Product

• - Product Name: 'Kirin Tsuyoi zo! Mutekids' 100ml PET Bottle
• - Product Name (6-pack): 'Kirin Tsuyoi zo! Mutekids' 100ml PET Bottle
• - Launch Date: March 17, 2026
• - Suggested Retail Price (excluding tax): Single: 139 yen, 6-pack: 834 yen
• - Product URL: Here

© Sukemaru / Shogakukan © KIRIN Mutekids Project