#Japan #Tokyo #Kitamura Camera #YTGATE #YTGuard

YTGATE Teams Up with Kitamura Camera

In an exciting collaboration, YTGATE Co., Ltd. has announced the implementation of its payment optimization service, YTGuard, on Kitamura Camera's e-commerce platform. This partnership aims to bolster the transaction experience for customers amid the increasing demand for high-value and pre-owned camera equipment.

Background for Implementation

As the e-commerce market continues to expand, Kitamura Camera recognized a rise in the need for expensive second-hand cameras and interchangeable lenses. Such high-ticket items can be at risk of fraudulent transactions, yet providing a seamless purchasing experience is critical to driving sales. Hence, the need to understand how decreased approval rates impact customer satisfaction has become more urgent.

Previously, merely implementing 3D Secure payment validation did not offer adequate visibility into the transaction process. This limitation obscured the root causes of payment errors and customer drop-off points, making it challenging to take actionable steps for improvement. To address these issues comprehensively, Kitamura Camera opted for YTGATE's YTGuard service, which can serve as a robust foundation for data-driven enhancements in their payment system.

Key Reasons for Choosing YTGATE

Kitamura Camera highlighted several pivotal factors for selecting YTGATE as their service provider:
Real-Time Visibility: YTGATE provides a dashboard that visualizes approval rates by issuer in real-time, enabling immediate insights into transaction health.
Flexibility: Unlike typical Payment Service Providers (PSPs), YTGATE's framework allows for the flexible retrieval of essential data without excessive dependency on third-party systems.
Cost-Effective Implementation: The service can be initiated with minimal upfront investment and is easy to start with a Proof of Concept (PoC).
Balanced Improvements: YTGATE enables Kitamura to focus on both UX enhancements and fraud prevention simultaneously, analyzing approval rate data to explore improvement strategies effectively.

About the Companies

Kitamura Camera Co., Ltd.

• - Representative: Tomohiko Yamazaki, President and Executive Officer
• - Location: Shinjuku, Tokyo, Japan
• - Established: April 2024
• - Business: Operational segments include Kitamura Camera, Studio Mario, a resale business, Apple product repair services, and the Kitamura online shop.

YTGATE Co., Ltd.

• - Representative: Yutaro Takahashi, President
• - Location: Chuo, Tokyo, Japan
• - Established: October 2, 2023
• - Business: Specializes in payment consulting, improving payment approval rates, and offering a SaaS solution for payment optimization.

YTGATE is committed to its mission of optimizing payment processes and connecting the world. By enhancing credit card transaction approval rates, it offers comprehensive support for domestic and international merchant payment efficiency, security measures, and data visualization. As experts in payment systems, YTGATE is dedicated to building optimized payment infrastructures, facilitating smoother business and everyday transactions.

For more information, visit their official website here or their official page on X here.