Introduction to the Survey
Kokomora recently performed a comprehensive survey aimed at understanding the experiences of individuals involved in real estate investments in Japan. With a sample size of 79 participants aged 20 and older, the survey sheds light on their motivations, successes, and reflections on their investments.
Key Findings
Investment Success Rate
The survey results were quite promising, revealing that 62.03% of investors reported either achieving their planned returns or maintaining profitability, even if below expectations. This insight signals a hopeful landscape for real estate investments in Japan, particularly amidst fluctuating market conditions.
Motivations Behind Real Estate Investment
The primary motivation for engaging in real estate investment was to secure additional monthly income, with 39.24% of participants selecting this option. This underscores a prevalent trend among investors prioritizing short-term gain over long-term objectives. Other reasons cited included preparing for retirement (16.46%), tax savings (12.66%), and wealth accumulation (11.39%).
Factors Influencing Company Selection
When asked about the criteria for selecting real estate companies, the most significant factor, highlighted by 20.25% of respondents, was the property’s favorable location. This emphasizes the importance of location in real estate investment decisions as it greatly influences the potential for profitability.
Areas for Improvement
In reflecting on their experiences, participants expressed that they wished they had placed more emphasis on certain aspects before starting their investments. Notably, 29.11% cited they had no regrets, while 27.85% suggested the building's age and condition should have been a priority, followed closely by the credibility and track record of the real estate company (26.58%). These insights highlight the necessity for investors to conduct thorough evaluations and to prioritize reliability when selecting investment partners.
Survey Methodology
The survey was conducted through online research, utilizing the Freasy platform. It aimed to gather data from individuals with real estate investment experience across Japan during the period from November 27 to December 10, 2025.
Participant Demographics
The participant pool mainly consisted of males (86.08%), with only 13.92% being female. This disparity may reflect ongoing gender dynamics within the realm of real estate investment in Japan.
Investment Start Conditions
The survey also probed into the annual income brackets of participants when they first invested. 22.78% were earning between 5 to 7 million yen, while a significant 26.58% reported initial self-funding (including down payments) of over 10 million yen. The data reveal varied financial backgrounds, showcasing a diverse landscape of investors entering the market.
Types of Properties Invested In
When asked about the kinds of properties initially invested in, the responses indicated a strong preference for one-bedroom or 1K apartments at 34.18%. This preference reflects a trend towards more manageable investments, especially for new investors.
Notable Real Estate Companies
In the context of company selection, various firms were considered by participants, with Renoshii and Tohshin Partners amongst the most recognized. Their prominence indicates a valuable market presence in facilitating real estate investments.
Conclusion
The Kokomora survey unveils a myriad of insights regarding the motivations and experiences of real estate investors within Japan. The findings suggest a cautious yet optimistic outlook for real estate investments, highlighting key considerations such as location, the importance of partner reliability, and the need for strategic foresight in entering the market. Armed with these insights, both new and seasoned investors might better navigate their investment journeys, ensuring they're well-equipped for future challenges and opportunities in the dynamic realm of real estate.