#United States #Arlington #Nutrition #BOOST #NCOA

NCOA and BOOST® Join Forces to Educate Older Adults

In an inspiring move to improve the health of seniors, the National Council on Aging (NCOA) has announced a partnership with BOOST®, a prominent nutritional beverage brand. This collaboration aims to educate older adults about the crucial aspects of balanced nutrition, which play a vital role in their overall health and well-being. As individuals age, their nutritional needs tend to change, often requiring tailored dietary management to ensure they receive adequate vitamins, minerals, and protein.

Addressing Unique Nutritional Needs

According to Gretchen Tanbonliong, NCOA's Associate Director of Health and Wellness, "Eating well is essential to aging well." This initiative recognizes that older adults often have unique nutritional requirements that are frequently overlooked. Essential nutrients such as vitamin D, vitamin B12, and adequate protein intake are critical for seniors. Therefore, the resources developed through this partnership will focus on these nutritional priorities, providing older adults and their caregivers with the knowledge needed to make informed dietary choices that support their health.

Educational Materials to Empower Seniors

As part of this initiative, NCOA and BOOST® will create a variety of educational materials aimed at enhancing understanding of nutritional requirements among seniors. These resources will include:

• - Dietary Guides for Older Adults: Comprehensive guides designed to help older adults navigate their nutritional needs, including easy-to-understand dietary recommendations.
• - Animated Videos: Engaging animated content available in both English and Spanish, making the information accessible to a wider audience.
• - Infographics: Visually appealing and straightforward infographics that outline important nutritional facts and tips.
• - Caregiver Articles: Targeted articles providing caregivers with strategies to assist their elderly loved ones in maintaining a healthy diet.

Aimee Henrikson, Senior Manager of Medical Affairs at BOOST®, expressed enthusiasm about this partnership, stating, "NCOA plays a crucial role in advocating for the health and well-being of older adults." The merging of their expertise aims to empower seniors to take charge of their nutritional health, thereby enhancing their quality of life as they age.

Importance of Nutrition in Aging

The significance of nutrition in the aging process cannot be overstated. Provided with accurate information and adequate resources, older adults have the potential to improve their vitality, well-being, and overall quality of life. Nutrition is foundational not only for physical health but also for mental and emotional well-being.

Background on NCOA and BOOST®

The National Council on Aging has been a vocal advocate for the rights of older adults since its inception in 1950. With thousands of partners across the nation, it strives to ensure that every person can age with dignity and security. The NCOA’s educational initiatives will attract seniors seeking reliable information about nutrition.

On the other hand, BOOST® has established itself as a leading brand in the nutritional beverage market, noted for offering a range of products that provide essential protein, calories, vitamins, and minerals. Their products, available in an array of flavors and formulations, cater specifically to the nutritional needs of active adults and seniors. By partnering with NCOA, BOOST® is not only expanding its outreach but also fulfilling its commitment to helping individuals lead nourishing, health-conscious lives.

Conclusion

Through this collaboration, NCOA and BOOST® hope to revolutionize how older adults perceive and engage with nutrition. By emphasizing the importance of balanced, nutrient-rich diets, they are paving the way for healthier aging. This partnership stands as a testament to the commitment of both organizations to enhance the lives of older adults and support their journey towards better health.