#Japan #Tokyo #Retail Marketing #Shufoo! #ONE COMPATH

ONE COMPATH Unifies Retail Services under Shufoo! Brand

Recently, ONE COMPATH, a member of the TOPPAN Group, announced the integration of its six retail services under the well-known name, Shufoo!. This includes its flagship electronic flyer service, Shufoo!, along with several other key offerings such as Shufoo!AI, LocalONE, retail marketing services, and visit tracking. This rebranding effort aims to enhance the synergy between different services, providing retailers with clearer and more effective promotional solutions.

The Need for Brand Unification

As the retail industry faces rapid digital transformation, consumer purchasing behaviors are changing significantly. Traditional marketing, dominated by paper-based promotions, is being replaced by an omnichannel strategy that combines both digital and physical outreach. Retailers increasingly express the need for comprehensive promotional support, covering everything from campaign planning to delivery and performance measurement.

ONE COMPATH has responded to this demand by expanding its range of services since launching Shufoo! in 2001. The company now offers several specialized solutions aimed at meeting the diverse needs of retail partners. By aligning these services under the distinctive Shufoo! Red branding, ONE COMPATH is set to enhance service interconnectivity and demonstrate how these offerings can work together to improve customer convenience and provide comprehensive promotional solutions.

Features of Shufoo! Retail Services

The unified Shufoo! brand includes several innovative services tailored to boost retail promotions:

• - Promotional AI Services: Utilizes AI to analyze promotional trends and assist in effective flyer design, suggesting campaigns that resonate with localized users based on previous successes and market data.
• - Targeted Web Advertising Services: Enables retailers to launch web ads on a budget while measuring foot traffic effectiveness, leveraging unique ID data and location information for precise digital promotions.
• - Google Maps Integration: Enhances local customer engagement by linking electronic flyers with Google Maps, efficiently targeting potential customers in the vicinity of their stores.
• - Comprehensive Digital Promotional Support: Leverages past data from Shufoo! to optimize ad delivery across external media platforms like Google and YouTube, expanding reach beyond just Shufoo! itself.
• - In-Store Measurement Reports: Provides detailed analyses of in-store traffic driven by flyer campaigns, segmented by flyer type, store, and demographics, to inform data-driven promotional adjustments for ongoing ROI improvement.

Future Directions of Shufoo!

Moving forward, ONE COMPATH remains committed to supporting operational efficiency and maximizing promotional effectiveness for retailers and manufacturers alike. The Shufoo! brand aims to transition from a mere media service that disseminates flyers to a comprehensive solutions provider in retail promotions harnessing data and AI technologies. It strives to evolve as a "Media × AI Marketing Service" that can delve deeper into the promotional landscape.

About Shufoo!

Shufoo! boasts a massive user base of approximately 16 million (as of October 2025), with participation from over 120,000 stores nationwide. This electronic flyer service allows users to freely access flyers from supermarkets, home centers, electronics stores, and drugstores. Users can discover recommended items, flash sales, bargain information, coupons, and recipes that enhance their shopping experience. Available on smartphones, PCs, and tablets, Shufoo! is an invaluable resource for cost-effective shopping. Since its inception in August 2001, initially managed by TOPPAN, Shufoo! has been under the stewardship of ONE COMPATH since April 1, 2019.

For more details, visit Shufoo!.

About ONE COMPATH

Based in Tokyo's Minato Ward, ONE COMPATH was established in January 1997 and currently employs 134 staff as of April 2025. The company develops various services, including the map search service, Shufoo! electronic flyers, the walking app "aruku& (あるくと)," and the store information platform LocalONE. For more information, visit ONE COMPATH.