#China #Smart Home #Foshan #Robotics #Midea Group

Witnessing the Future of Smart Living

On April 25, 2025, Midea Group welcomed a delegation of international tech media journalists to its global headquarters in Foshan, China, unveiling its commitment to smart home technology. This exclusive event provided an immersive insight into Midea's innovative spirit, showcasing products designed for a more sustainable and efficient future.

The day began at the Midea 08 Space showroom, where attendees were greeted by a robotic arm from KUKA, an industry leader in automation, which Midea acquired in 2016. This impressive introduction set the stage for an exploration of Midea’s extensive brand matrix, encompassing names like Little Swan, Toshiba, and Eureka. Journalists were guided through an array of smart home appliances that exemplified cutting-edge technology and efficiency.

Dr. Roosevelt Xing, the Head of Overseas Product R&D at Midea, emphasized the company's leadership in the residential air conditioning sector. Notable products included the EVOX G3 All-Climate Heat Pump, a marvel of energy-efficient technology, capable of maintaining optimal temperatures even in extreme weather. The PortaSplit, a cooling solution tailored for the European market, reinforced Midea’s dedication to meeting diverse consumer needs.

During the tour, Midea executives discussed the company's overarching strategy for sustainability—highlighting the integral role of advanced automation and innovative features that enhance user experience. This commitment was evident even in the cafeteria, where automated services reflected Midea's vision of a smarter living environment.

Midea’s impressive $14 billion investment in research and development over the past decade has been pivotal in driving innovation. At the heart of this effort is the Midea Corporate Research Center, established in 2014 and tasked with developing strategic technologies that propel the company forward in the global market.

The Smart Home Innovation Center emerged as a key feature of the visit, resembling a fully connected household outfitted with over 600 smart devices. This environment allowed journalists to experience firsthand how Midea’s centralized smart hub integrates lighting, curtains, sensors, and appliances, facilitating seamless automation and data feedback for personalized user experiences.

Dr. Shang Zhe, General Manager of Smart Home Business, highlighted how this connectivity translates to substantial energy savings and waste reduction. "Our design philosophy centers on developing technology that intuitively adapts to people's lives, making smart living genuinely beneficial," he stated, outlining the firm’s commitment to empowering users through voice activation and unified device integration.

The media tour was part of the Shenzhen Global Connect Innovation Week, orchestrated by iMpact—a firm specializing in helping global businesses localize their operations. The event underscored shared sentiments of excitement for Midea’s future trajectory, which includes advancements in intelligent air purification and comprehensive smart home ecosystems.

Midea Group’s dedication to merging advanced technology with practical applications demonstrates its unwavering vision of a smarter, more sustainable lifestyle for households worldwide. As the company forges ahead, it continues to redefine modern living through its innovative solutions, reaffirming a commitment to eco-friendly, connected homes that enhance daily life.

About Midea

Midea Group, having dedicated over 57 years to technological advancement, upholds the mission of 'bringing great innovations to life.' This vision has led Midea to develop into a leading international tech company, specializing in various sectors such as Smart Home, Industrial Technologies, Robotics Automation, and more, with an impressive track record of serving over 500 million customers across 200 countries.