#WHO #Kurume Kasuri #Unagi no Nedoko

A Fusion of Tradition and Modern Design: WhO and Unagi no Nedoko

In an innovative collaboration that brings traditional Japanese craftsmanship to contemporary interiors, the wallpaper brand WhO has partnered with Unagi no Nedoko, a regional cultural trading company. This partnership aims to reinterpret and propose new values for Kurume Kasuri, a revered textile from Fukuoka, by introducing an exciting lineup of 16 new wallpaper designs.

Founded by Kousuke Nohara, WhO seeks to create unique and beautiful spaces through its innovative wallpaper offerings. The fresh designs inspired by Kurume Kasuri have resulted from thoughtful dialogue and exploration of the traditional weaving techniques used to create these textiles. Recognized for their distinct undulating patterns, Kurume Kasuri fabrics have a rich history and require a meticulous process that involves many skilled artisans working in harmony.

The design process for these wallpapers involved working closely with pole-pole, a design unit primarily focused on textiles. Their philosophy,