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Nex Playground Surpasses 1 Million Sales and Goes Global

In a remarkable achievement, Nex, headquartered in San Francisco, California, has announced the global expansion of its innovative active play system, Nex Playground, at Gamescom 2026, the world's largest gaming event held in Cologne, Germany. With over 1 million units sold, this family-friendly system allows users to play actively without the need for controllers, offering a safe space for families to engage in physical activities together.

Global Expansion Plans

Nex's ambitious growth strategy follows successful collaborations in the UK and Ireland. The company is set to launch a preview of the Nex Playground in Germany by the end of the year through select e-commerce platforms, leading to a full retail release in 2027. These efforts are part of a broader strategy to penetrate key markets across Europe and Asia.

From Passive to Active Play

With rising concerns over children's screen time and online safety, Nex Playground proposes a shift from passive gaming to engaging, full-body experiences. The system focuses on safety and privacy, ensuring that all motion data is securely processed on-device and never transmitted externally. Each unit comes standard with a camera cover, addressing privacy concerns directly.

Game Lineup Enhancements

Nex Playground is constantly evolving its gaming library. This fall, it will feature highly anticipated titles from prominent franchises such as SEGA's Sonic Forces: Rival Rush™ and Bandai Namco's PAC-MAN. As families seek healthier alternatives to screen time, Nex is redefining how families play, move, and connect, leading to rapid growth in the active family entertainment sector.

A Commitment to Safe, Joyful Experiences

Tom Kang, President and International Head of Nex, emphasized the importance of trust and safety in the development of Nex Playground. "2026 marks a pivotal year for Nex as we expand onto a global stage. Our commitment to providing active play, movement, connection, growth, and joy into living rooms worldwide remains at the forefront of our mission.

About Nex

Founded by parents, Nex aims to strengthen family bonds through active play. The Nex Playground system provides unique, controller-free interactive experiences prioritizing safety and privacy. It has received numerous accolades, including recognition from Fast Company for innovation and design awards such as Red Dot and IDEA.

For more information, visit the official website at Nex Playground. Join the Nex Playground community on Instagram and Facebook.