#Sustainability #Japan #Shinagawa #Kuradashi #Impact Company

Kuradashi's New Corporate Identity

Kuradashi, a company headquartered in Shinagawa, Tokyo, under the leadership of CEO Kohei Kawamura, has unveiled an exciting new corporate identity (CI). This transformation aims to reflect its commitment to creating a sustainable society while positioning itself as a leader in impactful business practices across Japan. The company's mission has been updated to "Good Business. Grows Tomorrow," while its vision states that Kuradashi aspires to become the top impact company group in Japan.

Established with a foundation of addressing social issues, Kuradashi has always prioritized sustainability and social value in its operations. As consumer values and societal needs evolve, the company recognizes that challenges extend beyond just food sectors, venturing into domains like energy management. In line with its three-year mid-term management plan initiated in 2024, Kuradashi is deepening existing business while exploring new initiatives to provide infrastructure for food waste reduction. Furthermore, they are embarking on projects to support the proliferation of renewable energy through battery storage systems.

In response to pressing issues of resource imbalance that pervade various sectors, Kuradashi has renewed its corporate identity to enhance its approach to solving societal challenges multilaterally. By transitioning from a framework focused on "Social Good" to one characterized by broader social impact, Kuradashi's aim is to solidify its place as Japan's leading impact enterprise.

New Mission and Vision

The newly articulated mission and vision encapsulate Kuradashi's strong resolve to embrace change and cultivate a prosperous future. - Mission: "Good Business. Grows Tomorrow." This emphasizes developing businesses that create social, environmental, and economic value.

• - Vision: "The Group for Impact." Kuradashi aims to be the trusted entity people rely on during times of social challenges, establishing itself as an essential part of the community, government, and economy.

Growth Book and New Branding

Kuradashi has released its "Growth Book," detailing its mission, vision, and core business philosophies. Their new logo, featuring two "Growth seeds," symbolizes their commitment to both public welfare and economic returns. This design illustrates Kuradashi's ambition to achieve sustained growth while balancing social impact and business profitability.

Defined Business Areas

With the corporate identity renewal, existing businesses have been clearly categorized under "Kuradashi Food" and "Kuradashi Energy." Each sector will target societal challenges with innovative business approaches:

• - Kuradashi Food: Focused on operating the social good marketplace and logistics designed to combat food waste, effectively promoting sustainable eating practices.
• - Kuradashi Energy: Concentrated on developing and managing battery storage solutions to enhance renewable energy use, contributing significantly to energy management solutions.

Kuradashi is redefining "sustainability" through value creation in these primary business areas, coining the term "Impact" to prioritize and maximize social contributions through both community initiatives and internal projects.

Office Renovation Reflecting New Identity

To complement its newly defined identity, Kuradashi has refurbished its office space with a focus on enhancing employee well-being and collaboration. The updated environment is designed to encourage staff to engage actively with the company’s new direction, fostering an atmosphere of growth along with strategic placements of the new logo and mission statement throughout the workspace. This transformation includes creating sensory-rich areas like cafes and welcoming entrances to support company culture.

In conclusion, Kuradashi is on a transformative journey, evolving its food-centric operations to offer indispensable infrastructure while also venturing into energy management. With a clear vision and a commitment to tackling social challenges, Kuradashi is set to make a long-lasting impact on society.

About Kuradashi

• - CEO: Kohei Kawamura
• - Established: July 2014
• - Address: Meguro Center Building, 5F, 3-2-1 Kamiosaki, Shinagawa, Tokyo 141-0021
• - Website: Kuradashi Corporate

Services Offered:

• - Social Good Marketplace: Kuradashi
• - Kuradashi Foundation: Kuradashi Fund
• - Frozen Meal Delivery: Dr. Tsurukame Kitchen
• - Online Cooking Class: La Table de SHIORI Online

With a goal of addressing food loss and economic returns, Kuradashi is blazing a trail toward redefining impactful business in modern society.