#Japan #Tokyo #Prime Video #Shohei Ohtani #MLB Tokyo Series

Prime Video Survey: MLB Regular Season Sparks Interest Among Young Viewers

Prime Video is making waves in Japan with its live streaming of the MLB Regular Season starting April 5 on SPOTV. With the excitement at an all-time high following the MLB Tokyo Series, the platform conducted an online survey involving 1,200 men and women residing in Japan. This survey aimed to gauge the interest levels in Japanese players, notably Shohei Ohtani, and their anticipated performances in the regular season.

As the opening match kicks off in Japan, Prime Video is committed to live streaming one select game every weekend throughout the MLB 2025 season, especially focusing on matches involving Japanese talent. For Prime members, accessing these games comes at no additional cost, adding immense value to their memberships.

Upcoming Game Schedule

Fans can look forward to exciting matchups, including the Toronto Blue Jays against the Baltimore Orioles at 8:05 AM on April 12 and the Chicago Cubs vs. Los Angeles Dodgers at 10:10 AM on April 13. These broadcasts can easily be followed via Prime Video's sports-focused account on X, underscoring their commitment to keeping viewers updated.

Key Findings from the Survey

The survey results indicate a significant shift in the viewing habits of younger demographics. Among viewers in their 20s, one-third reported watching the MLB Tokyo Series on mobile devices, suggesting a trend towards more flexible viewing options. Previously, viewing sports on TV was the norm, but the data reflects an increasing acceptance of watching sports on various devices, regardless of location.

An impressive 76.2% of respondents expressed a desire to watch the MLB Regular Season live. The interest among younger viewers — particularly those in their 20s and 30s — was even more pronounced, with 85% and 82.5% respectively, attributing their willingness to watch to the convenience of viewing from home or on-the-go.

The survey shed light on what millennials and Gen Z are particularly excited about. A remarkable 70.2% are keenly interested in the performance of Japanese players, especially Ohtani, whose prowess continues to capture the hearts and minds of fans. Additionally, 30.6% are eagerly awaiting the Los Angeles Dodgers' prospects in the World Series.

Changes in Viewing Preferences

Interestingly, viewers' motivations for tuning into the MLB Tokyo Series have shifted. More than half (54.0%) highlighted appreciation for the commentary and the engaging discussion surrounding the games. This represents a significant increase compared to the 24.6% who cited compelling commentary during the 2023 World Baseball Classic. Previous surveys emphasized the convenience of viewing flexibility, indicating that as content quality improves, so does the satisfaction of sports enthusiasts.

Overall, the results show a marked increase in interest in the MLB Regular Season from Japanese fans, fueled by popular stars like Shohei Ohtani. The data also highlight a growing trend amongst younger generations towards consuming sports content through streaming platforms, reflecting a fundamental shift in how sports are enjoyed.

How to Watch

To enjoy the MLB Regular Season, it’s essential to have a Prime membership, which is available for an affordable monthly or annual fee. Members can access an extensive library of films and shows beyond sports, making it an excellent option for entertainment at home or on the go. With features like no-cost additional benefits including fast shipping and exclusive deals, Amazon Prime continues to enhance the lifestyle of its members.

In conclusion, as Prime Video strides into the MLB Regular Season, the enthusiasm and engagement from Japanese audiences, particularly young viewers, lay a vibrant foundation for the platforms' future endeavors in sports broadcasting. As Ohtani's matches unfold, fans will certainly remain tethered to their screens, eager to catch every moment of action.