Experience Elegance with MASCODE Pop-Up Store at TRUNK(HOTEL) in Shibuya

MASCODE Unveils 'Mascode Backyard Elegance' Pop-Up Store

A new pop-up store by MASCODE, a cutting-edge mask brand that combines fashion and function, is set to grace the vibrant streets of Shibuya. From October 21 to 23, 2025, the 'Mascode Backyard Elegance - TRUNK(HOTEL) POP-UP STORE' will showcase the perfect blend of aesthetic appeal and practicality, inviting visitors to indulge in a luxurious yet accessible experience.

Event Background

Since its inception, MASCODE has redefined personal protection, proving that masks can be both stylish and comfortable. This pop-up aims to celebrate the 'Backyard Elegance' theme, inviting patrons to imagine a daily luxurious experience. With the approach of fall and winter, MASCODE emphasizes not just aesthetic appeal but also aligns with the concept of 'socializing' to enhance the enjoyment of everyday living.

The exquisite venue, TRUNK(HOTEL), known for its dedication to community and environmental responsibility, will serve as the stage for this event. The hotel's unique atmosphere, complemented by the talent of ambient artist Eriko Masuda (Instagram: @ambient402.jp), aims to create a welcoming environment that encourages guests to experience MASCODE's design philosophy first-hand.

Moreover, during the event, TRUNK(HOTEL) staff will receive complimentary MASCODE products. This initiative allows the staff to showcase MASCODE's stylish and comfortable designs, leading to genuine interactions between the brand, hotel, and their communities.

Event Details

- Location: TRUNK(HOTEL) CAT STREET, 5-31 Jinguumae, Shibuya, Tokyo
- Admission: Free
- Official Instagram: @mascode_official

Pop-Up Highlights

1. Exclusive MASCODE Products
At the pop-up store, customers can shop the limited edition 'Glitter Series' in three exclusive colors for the 25AW season. Not to be missed is the introduction of the brand's first makeup line launched in October 2025: the 'SLEEK LIQUID EYELINER'. This eyeliner exemplifies sophistication with its focus on the rich, deep color of black to enhance adult eyes.

2. Fashion Snap Experience
For those who make a purchase, a unique snap photo experience with a professional fashion photographer will be available. Customers can capture their style through an Instagram-worthy lens during designated hours from 12:00 to 17:00, reinforcing the duality of style and functionality that MASCODE champions.

About TRUNK(HOTEL)

TRUNK(HOTEL) embodies the spirit of socializing and community engagement through its lifestyle-oriented approach. The hotel acts as a cultural exchange hub, where stay, dining, art, and events culminate into a modern urban community experience. The pop-up will take place in 'ROOM101', a dedicated space that highlights fashion, art, and beauty brands, thus setting the perfect stage for showcasing MASCODE's innovative designs.

Discover MASCODE

MASCODE represents the ideal in fashion and utility as a dress code brand that allows individuals to express their beauty according to their tastes, moments, and circumstances. With a product range that includes hygiene masks and eyeliners, MASCODE stands out by prioritizing both sophistication and practical use.

Brand Mission

The philosophy behind MASCODE is simple yet profound: 'Create Beauty Models and Beyond.' This captures the essence of what beauty means — a journey towards perfection. MASCODE seeks to craft solutions that make each moment and place optimal for personal expression, transcending gender norms and trends while supporting those on the go. Ideal beauty is not just aspired to but actualized through MASCODE's offerings.