#Canada #Montreal #Optable #VIA Rail #Clean Room

Optable and VIA Rail: Driving Sales Through Clean Room Technology

In a significant leap towards privacy-compliant advertising, Optable has announced a compelling partnership with VIA Rail and Touché!, as well as The Globe and Mail's Globe Media Group. This collaboration has led to a remarkable 20% increase in ticket sales, thanks to the innovative application of clean room technology. This advancement not only underscores Optable's commitment to privacy in the advertising ecosystem but also offers a promising path forward in the face of cookie-less tracking challenges.

The Shift from Cookies to Privacy-First Solutions

As the digital advertising landscape evolves, traditional methods based on third-party cookies are becoming obsolete. Vlad Stesin, the Chief Strategy Officer at Optable, emphasizes that this alliance signifies an urgent need for industry change towards more accountable and privacy-centric frameworks. He stated, "We're proving there's a better way—one that respects user privacy while delivering reliable, actionable results."

The current partnership is a follow-up to a previous collaboration that focused on effective audience targeting and campaign performance. Results from earlier efforts revealed significant efficiencies: a increase in reach by 3.4 times, a decrease in cost per reach by 2.5 times, and a notable improvement in viewable impressions by 1.5 times. Such outcomes paved the way for this latest venture, which puts the spotlight on measurement and attribution.

How Clean Room Technology Works

At the heart of this collaboration is Optable's clean room technology, which allows for the secure matching of data sources froM The Globe and Mail’s audience with VIA Rail's ticket transaction data. This methodology ensures that campaign measurements are conducted without risking consumer privacy, providing what they term 'privacy-safe attribution'.

With this approach, data from the audience exposed to advertising is correlated with actual ticket purchases, making it possible for them to quantify the campaign's direct impact. Kabil Rahaman, Head of Commercial Data at The Globe and Mail, expressed the shared industry responsibility to innovate while ensuring consumer trust through accountability.

The Validation of Real-World Results

The success of this campaign not only validates the methodological framework established by Optable but also reinforces VIA Rail’s pursuit of modern marketing solutions that genuinely measure real-world impact. 'What really sets this partnership apart is how it balances protecting customer privacy with delivering clear, actionable insights,' explained Mia Bergman, Brand and Go-to-Market Manager at VIA Rail.

Bridging Gaps Through Collaborative Efforts

By uniting the strengths of Optable, VIA Rail, and Globe Media Group, this initiative exemplifies how brands and publishers can collaboratively tackle the significant challenges facing today's advertisers. Through privacy-centered technologies, the partnership has set a new benchmark in measurement and accountability within digital marketing.

As industries continue to navigate the often tumultuous waters of technology and privacy regulations, partnerships like this highlight the potential for creating effective, results-driven strategies without compromising consumer interests.

For businesses interested in leveraging similar technologies, Optable’s solutions promise to ease complex data management tasks, presenting an opportunity for organizations to harness the power of first-party data while maintaining an ethical approach to consumer privacy.

To discover more about Optable and how these advanced solutions can bolster your business strategy, visit Optable’s official website.