#Japan #Tokyo #Plant-Based #GREEN KEWPIE #Kewpie Dressings

Kewpie Refreshes Its Green Kewpie Dressings

Kewpie Corporation, headquartered in Shibuya, Tokyo, under the leadership of President Mitsuru Takamiya, announced significant updates to its GREEN KEWPIE brand. This initiative focuses on delivering sustainable food options, specifically through a redesign of its two popular plant-based dressings: the Sesame Dressing and the Caesar Salad Dressing.

The GREEN KEWPIE brand emphasizes the importance of plant-based ingredients, aiming to appeal to health-conscious consumers and those concerned with environmental issues. Since its launch in March 2023, the range has expanded to encompass not only these dressings, but also various sauces and condiments created without the use of eggs, such as the innovative “HOBOTAMA.” Currently, the brand offers a total of eight products for home use and five for commercial use.

In recognition of the rising popularity among younger demographics—particularly those in their 20s and 30s—and the growing interest in vegetarianism and environmentally-friendly eating, Kewpie seeks to enhance its brand recognition. The revamp of the dressings’ packaging is a strategic move to communicate the value of the products to core consumer segments effectively.

New Packaging Features

The new design features a significant increase in size, going from 180ml to 200ml, while simultaneously reducing the total plastic used in packaging by 20%. The new bottle is equipped with a user-friendly spout that allows for easier dispensing, ensuring that consumers can control the amount used in their dishes effortlessly.

Both dressings have also received certification from the newly introduced Plant Based Lifestyle Lab (P-LAB) in Japan, which verifies the integrity of plant-based foods. Kewpie is committed to bridging the gap between sustainability and deliciousness, aiming to make plant-based options more approachable for the everyday consumer.

Product Information

1. Sesame Dressing
- Volume: 200ml
- Price: 385 JPY (excl. tax) / 416 JPY (incl. tax)
- Shelf Life: 10 months
- Key Features:
- Made with fresh-ground sesame, providing a rich flavor.
- Utilizes plant-based ingredients as an alternative to egg yolks, resulting in a creamy emulsified dressing that cuts calories by 25% compared to standard sesame dressings.
- Usage Suggestion: Perfect for salads containing roasted carrots and kale.

2. Caesar Salad Dressing
- Volume: 200ml
- Price: 385 JPY (excl. tax) / 416 JPY (incl. tax)
- Shelf Life: 10 months
- Key Features:
- Gives a smooth flavor profile with the use of soy milk and miso, replicating the texture and taste typically provided by cheese.
- Achieves creamy emulsification without using egg yolk, and also reduces calories by 25% from its traditional counterparts.
- Usage Suggestion: Excellent for adding flavor to a salad with mini tomatoes and granola.

Kewpie’s efforts through GREEN KEWPIE exemplify a commitment to promoting sustainable eating habits that benefit both the planet and consumers. As more individuals shift towards plant-based eating, Kewpie is dedicated to providing tasty alternatives that support both health and environmental well-being. Overall, the brand strives to enhance global food culture while contributing positively to health and nutrition.