#Japan #Tokyo #Eisai #Benesse Palette #Kyu-sai

Benesse Palette and Eisai Team Up for New Meal Service

Benesse Palette, a subsidiary of Benesse Style Care Group, has announced its collaboration with Eisai Co., Ltd. This partnership resulted in the development of a new meal product titled 'Kyu-sai', which was inspired by insights into cognitive health. The product will be available for pre-order starting June 2, with the first deliveries scheduled for June 23.

What is 'Kyu-sai'?

'Kyu-sai', or 'More Dedicated Nine Dishes', emphasizes nutritious meals tailored for elderly individuals, particularly at home. The meal service, known as 'Benesse Ouchi Gohan', offers over 3,000 diverse menu options, ensuring that seniors receive healthy and delectable meals right at their door. This new product aims to improve brain health by adhering to a balanced nutritional guideline prompted by Eisai's research and the supervision of the National Center for Geriatrics and Gerontology.

Key Features of 'Kyu-sai'

1. Carefully Selected Ingredients: The main components of each meal focus on high-quality ingredients and cooking methods.
2. Fresh Fruits: Each meal includes fresh fruit to enhance nutritional variety.
3. Diverse Menu: Over the course of a week, 'Kyu-sai' incorporates 13 different food groups, providing ample dietary variety.

Pricing

• - Main Dishes Only: 1,180 yen per meal (tax included)
• - With Rice Set: 1,280 yen per meal (includes 150g of rice)

It is important to note that the responsibilities for the development, manufacture, and sales of 'Kyu-sai' lie with Benesse Palette.

Promotion of Cognitive Awareness

In conjunction with the launch of this service, Benesse Palette will conduct activities aimed at promoting awareness about dementia. By focusing on meal provision, the company seeks to nurture connections within the community, ensuring that seniors can enjoy their lives in familiar surroundings.

Insights on Cognitive Function and Nutrition

Eisai's efforts focus on understanding the potential impact of healthy diets on cognitive function, specifically regarding the prevention of dementia and mild cognitive impairment (MCI). Research indicates that healthy eating patterns play a critical role in lifelong development and disease prevention. Furthermore, with growing recognition of the importance of early detection and intervention for cognitive decline, diet emerges as a key strategy for reducing risks associated with cognitive impairment.

Eisai, in collaboration with the National Center for Geriatrics and Gerontology, has reviewed extensive studies, totaling 8,269 entries, demonstrating that certain nutrients and diets may lower the risk of cognitive decline. This collaboration aims to develop guidelines informed by clear evidence concerning the prevention of malnutrition and frailty while supporting dementia awareness actions within food-related enterprises.

About 'Benesse Ouchi Gohan'

Orders can be placed by phone or online, provided they are placed before 6 PM the previous day; deliveries commence the next day. The service operates 365 days a year, including holidays, and provides seasonal yet nutritious meal options tailored for daily dining.

Example Pricing

• - Main Dishes Only: 780 yen per meal
• - With Rice Set: 880 yen per meal
• - Two Meal Set (Main Dishes Only): 1,080 yen
• - Two Meal Set (With Rice): 1,280 yen

Delivery Areas

As of June 1, 2025, the service is available in various districts within Tokyo and parts of Kanagawa Prefecture, reaching a substantial number of customers.

Ordering Process

Orders can be made via phone at 0120-586-112, or online. It is important to note that some products may not be available online. For more information, please visit the official website Benesse Palette.

About Benesse Palette

Founded in 2013, Benesse Palette exists to provide high-quality meal service for seniors, emphasizing a collaborative approach with Benesse Style Care. By offering meals that meet nutritional needs, it aims to enable seniors to live independently and actively within their communities.

For more details on their services and offerings, explore the website provided above.