#Japan #Tokyo #Health App #Bespra #TOKYO UPGRADE SQUARE

Bespra's Participation in 'TOKYO UPGRADE SQUARE'

Bespra Inc., headquartered in Shibuya, Tokyo, has recently been selected as a startup member of the 'TOKYO UPGRADE SQUARE', focusing on strengthening collaborations between startups and government entities. This program is designed to support startups that can address challenges presented by public institutions, enhancing the cooperation between private and public sectors.

What is 'TOKYO UPGRADE SQUARE'?

'TOKYO UPGRADE SQUARE' serves as a hub where governmental agencies regularly announce challenges, seeking solutions from startups. The initiative provides multi-faceted support for these collaborations, which are essential for addressing pressing urban issues. More information can be found at TOKYO UPGRADE SQUARE.

Understanding the 'Startup Member Plus'

Within 'TOKYO UPGRADE SQUARE', the 'Startup Member Plus' category has been introduced to intensively support startups aiming to achieve successful public-private partnerships over a two-year period. This membership is designed for those who are poised to make significant contributions to community challenges.

Bespra’s Role in Health Collaboration

Bespra aims to advance public-private partnerships in the health sector with local Tokyo municipalities. Specifically, the company is proposing the use of their innovative service, the 'Brain Health App combined with Health Points Service', in health strategies, preventive care, and frailty prevention initiatives.

What is the 'Brain Health App'?

The 'Brain Health App' is a completely free health application developed based on research from the prestigious Karolinska Institute, a global authority in dementia research. It provides a comprehensive platform for managing combined activities such as exercise, cognitive training, and nutrition. The app was developed to help slow the progression of mild cognitive impairment through combined dietary, exercise, cognitive training, and lifestyle guidance, a claim substantiated by pioneering research in the field.

Launched in 2017, this app has received numerous accolades from Tokyo, local municipalities, and even the Cabinet Office's ImPACT program, demonstrating its effectiveness and value in enhancing cognitive health.

Services Offered for Municipalities

The 'Brain Health App compounded with Health Points Service' aims to promote health in communities while invigorating local economies. Users engaging in health activities, such as monitoring steps or vital signs using the app, can additionally earn health points for community participation through volunteering. Accumulated points can then be converted into rewards like 'PayPay points', creating a significant incentive for civic engagement and wellness among citizens.

This service has been implemented in over 20 municipalities across Japan. Various local governments are utilizing it primarily for the digitalization of health promotion points, preventive care points, and volunteer points, including notable regions such as Hachioji and Shibuya in Tokyo, Koshigaya in Saitama, and others across different prefectures.

Company Overview

• - Company Name: Bespra Inc.
• - Representative: Yosuke Toyama
• - Headquarters: 5-18-10 Jinguumae, Shibuya-ku, Tokyo, 3C Exaspace
• - Established: April 2012
• - Website: Bespra
• - Contact: info@bspr.co.jp

Through their innovative approach and participation in the 'TOKYO UPGRADE SQUARE', Bespra is poised to make significant strides in enhancing public health, community engagement, and the overall welfare of citizens.