#Japan #Koenji #Higan #Japanese Brands #M-51

Celebrating Four Years of HIGAN: A Unique Coat Collection

In the realm of high-end street fashion, HIGAN stands out by launching an exclusive collection to celebrate its four-year anniversary. This special event unites four of Japan’s most acclaimed brands: doublet, FACETASM, FUMITO GANRYU, and KIDILL. The creators have reinterpreted the legendary M-51 military coat, resulting in a limited collection of thirteen extraordinary pieces, each infused with their unique design signature.

A Groundbreaking Exhibition

To commemorate this milestone, HIGAN executed an innovative exhibition that merged social media with reality. Viewers experienced an exhilarating showcase as thirteen scooters, from well-known brands like Lambretta and Vespa, raced through the streets of Koenji. The thrilling moments were broadcast live on Instagram, establishing a real-time connection between the exciting urban backdrop and the exhibition space. This immersive digital performance transformed the day into a celebration of youthful impulse and digital creativity.

Capturing the Scene

The visuals for this remarkable collection come from top-tier creators working right at the industry's forefront. Stylist Tatsuya Shimada led the creative direction, while renowned photographer Tsutomu Ono captured stunning looks that showcased the essence of the event and the energy of the atmosphere. The collaboration resulted in breathtaking presentations that resonate with fans and fashion enthusiasts alike.

The Art of Custom Design

What truly sets this collection apart is the intricate process behind each garment. Each of the thirteen unique pieces began with the classic M-51 coat as the base, which was passed through the hands of the four talented designers in a relay fashion. With each designer adding their own details and interpretations, the garments evolve into a rich tapestry of identity and creativity. The historical significance of the vintage piece, intertwined with contemporary styles, results in a remarkable collection that tells a multifaceted story.

With a selling price of 300,000 yen (excluding tax) for each coat, every single piece is one-of-a-kind, designed to offer an unparalleled expression of style.

About HIGAN

Since opening its doors on March 9, 2022, HIGAN has established itself as a fashion hotspot in Koenji. It moved to the second floor of the PAL shopping street the following year and actively participated in organizing fashion shows in collaboration with the local shopping association. HIGAN curates a selection of vintage clothing alongside over twenty brands from Japan and around the world, striving to become the premier fashion store from Koenji.

For those interested in exploring this exclusive collection or seeking more information, here are HIGAN’s contact details:

• - Email: [email protected]
• - Website: HIGAN Official Site
• - Instagram: HIGAN on Instagram

Location:
〒166-0003 Tokyo, Suginami Ward, Koenji South 4-24-7, Shiraishi Building 2F
Hours:
Weekdays: 14:00 - 20:00
Weekends & Holidays: 13:00 - 20:00

Come visit, and experience the cutting-edge of Japanese street fashion!