#Japan #Tokyo #San-X #Korilakkuma #Chairoikoguma

Celebrate Chairoikoguma's 10th Anniversary at the Special Flower Marche

The beloved character Chairoikoguma is marking a significant milestone in 2026—it’s their 10th anniversary! San-X Co., Ltd., headquartered in the Chiyoda district of Tokyo, is excited to announce the limited-time store "Koriko-g Store: Chairoikoguma Flower Marche," opening at the 1st floor Calendarium of Yurakucho Marui from February 19, 2026, to March 12, 2026.

Chairoikoguma, a charming bear who resides in a honey forest and adores honey, has become an integral part of the popular Relaxuma universe. Their friendship with Korilakkuma, who also made their first appearance in the Rilakkuma series, has been one of the highlights for fans. The initial Korilakkuma store made its debut in August 2016 and has continuously attracted eager fans ever since.

Over the years, San-X has held numerous successful events, including themed stores in 2019, 2022, and 2025, showing the delightful duo in all their glory. This year’s event promises to be equally enchanting, featuring the adorable Chairoikoguma and Korilakkuma in a beautiful flower-themed setting. Visitors are invited to meet both characters amidst lovely flower arrangements that exude warmth and cheer.

As part of the celebrations for the 10th anniversary, exclusive anniversary items will be released. Fans can expect to see a variety of adorable products that are sure to make you go “Kumakyun♡.” Furthermore, a limited number of special novelty items will be available, making this an event not to be missed!

Event Details

• - Event Name: Koriko-g Store: Chairoikoguma Flower Marche
• - Location: 1F Calendarium, Yurakucho Marui, 2-7-1 Yurakucho, Chiyoda, Tokyo, 100-0006
• - Dates: February 19 (Thursday) – March 12 (Thursday), 2026
• - Operating Hours: 11:00 AM - 8:00 PM (Last day until 7:00 PM)
• - Reservation Required: Please check the official Yurakucho Marui website for details.

Special Products

Some of the exclusive items include:

• - Special Plushie Korilakkuma: ¥6,050 (incl. tax)
• - Special Plushie Chairoikoguma: ¥6,050 (incl. tax)
• - Regular Plushies (Korilakkuma/Chairoikoguma): ¥3,850 (each, incl. tax)
• - Outfit Plushie Rilakkuma: ¥1,980 (incl. tax)
• - Hanging Plushies (Korilakkuma/Chairoikoguma): ¥2,420 (each, incl. tax)

Additionally, from February 19, 2026, special gifts will be available at the Rilakkuma Store in Tokyo Station and Osaka Umeda locations. Customers who spend over ¥5,500 will receive a special drawstring bag, while other purchasing incentives include stylish merchandise during the event.

About Rilakkuma & Chairoikoguma

Rilakkuma is a carefree bear that has resided with the office worker Kaoru, along with Korilakkuma and the yellow bird, Kiiroitori. Rilakkuma's interests revolve around enjoying food and snacks. On the other hand, Chairoikoguma is his sweet friend from the honey forest. For more information about Rilakkuma's rich backstory, check out Rilakkuma’s official page.

Commemorating the 10th Anniversary

In celebration of Chairoikoguma's decade-long charm, a special anniversary website is now live. This site includes daily challenges, a retrospective of Chairoikoguma’s themes, and charming 4-panel comics, all packed with celebratory content. It is definitely worth checking out!

Don’t miss your chance to join in the fun, grab exclusive merchandise, and celebrate these beloved characters at the Chairoikoguma Flower Marche in Yurakucho. We look forward to seeing you there!