Experience the Delights of Fukushima's Peach Fair in August 2026

Discover the Sweetness of Fukushima's Peach Fair

Mark your calendars for the upcoming Fukushima Peach Fair, a delightful event dedicated to celebrating one of the region's sweetest exports – peaches! Scheduled for August 8th and 9th, 2026, this special tasting event will take place at the Adataro Service Area on the E4 Tohoku Expressway. Operating from 10 AM to 4 PM each day, this fair promises to be an exciting experience for peach lovers and food enthusiasts alike.

Event Highlights

The Fukushima Peach Fair aims to promote the quality and allure of peaches grown in Fukushima Prefecture, and you'll have the unique opportunity to taste these mouthwatering fruits, thanks to the charismatic presence of the campaign's ambassador, Miss Peach!

Peach Tastings

Visitors to the fair will be treated to delicious samples of local peaches, offering a chance to experience their sweet and juicy flavors firsthand. Whether you're already a fan or discovering them for the first time, the taste of Fukushima peaches is sure to impress.

Special Gifts for Participants

In addition to the tastings, attendees who participate in a brief survey will receive a fun capsule toy as a novelty gift! Be one of the first 50 guests each day to claim your prize by completing the survey. This is not just an opportunity to enjoy great flavors but also to take home a little piece of Fukushima.

Additional Activities

The festivities won't be limited to the Adataro Service Area alone. On the same days, there will be tasting events at several other service areas along the E4 and E49 highways, including the Kunimi Service Area and the Abukuma Plateau Service Area. These tasting booths will also feature peach products, allowing every traveler the chance to indulge in Fukushima's finest fruits.

Participating Locations

The fair will be held at various service areas, including:

- E4 Tohoku Expressway - Sugao PA (downhill), Kunimi SA (both directions), Adataro SA (both directions), Azuma PA (both directions), Nasu Kogen SA (uphill)
- E49 Ban'etsu Expressway - Abukuma Kogen SA (both directions)