#United States #New York City #Holland America Line #Macy's Parade #Jewel

Holland America Line's Show-Stopping Float at the Macy's Thanksgiving Day Parade

On November 27, 2025, Holland America Line made a grand debut with its first-ever float at the 99th Macy's Thanksgiving Day Parade, captivating audiences in New York City. This spectacular Alaska-themed float featured none other than multi-platinum artist Jewel, who sang her iconic track "You Were Meant For Me" live as millions watched from across the globe.

The float was remarkable, designed as the largest kinetic sculpture in the history of the parade, embodying the awe-inspiring features of Alaska. It presented breathtaking elements such as glaciers, local wildlife, and fresh fish cuisine, which are signature experiences offered by Holland America Line through its cruises and land tours.

A Celebration of Alaska's Wonders

Kacy Cole, chief marketing officer for Holland America Line, expressed the honor of showcasing Alaska during one of America’s most cherished holiday traditions. She emphasized how the float was a testament to the natural beauty of Alaska, a destination that has been at the heart of their cruises for nearly 80 years.

The float was intricately designed to depict various features of Alaska, from the sweeping sights of Denali National Park to the bustling marine life of its surrounding waters. As it rolled through the parade, a visual narrative came alive with artistically sculpted bears, moose, eagles, and wolves, immersing spectators in the captivating spirit of the Last Frontier.

A Commitment to Sustainability

In line with their dedication to sustainability, the float highlighted Holland America Line's Global Fresh Fish Program, which sources fresh fish directly from local Alaskan fishermen. This program ensures that the seafood served on their cruises is certified sustainable, enhancing the dining experience of its guests.

Planning to celebrate 80 years of exploring Alaska in 2027, Holland America Line continues to invest in showcasing the region's beauty. In the summer of 2026, six of its ships will cruise through Alaska from April to September, with itineraries ranging from seven to 28 days, including popular stops like Glacier Bay National Park.

Travelers can choose to embark on a signature Holland America Line Cruisetour that combines a cruise with an overland journey to Denali National Park, allowing them to delve deeper into this majestic area, with some tours extending as far as the Yukon territory - a unique offering that sets them apart from other cruise lines.

Looking Toward the Future

Holland America Line not only connects people to the breathtaking landscapes of Alaska but also intertwines their experiences with music and culture, as demonstrated during the parade performance by Jewel. With each cruise offering a mix of adventure and relaxation, the cruise line truly embodies its motto, "Savor the Journey."

For more information about their cruises and adventures, guests are encouraged to connect with travel advisers or visit Holland America Line's website. Enjoying a seamless blend of luxury and authenticity has made Holland America a leader in the cruising industry for over 150 years.

Conclusion

As Holland America Line showcased the essence of Alaska in the Macy's Thanksgiving Day Parade, they not only celebrated a destination but also inspired a sense of gratitude and wonder within audiences, inviting everyone to experience the magical charm of Alaska through their cruises. Join them in the journey of exploring the world, one breathtaking destination at a time.