#Japan #Entertainment #Shibuya #FamilyMart #FEST2025

FamilyMart to Launch FamilyMart FEST. 2025

FamilyMart, headquartered in Minato City, Tokyo, is gearing up for an exciting transformation of the conventional shopping experience. Touted as the “interactive convenience store,” FamilyMart is planning to strengthen its collaborations with popular games and anime to introduce a new kind of retail entertainment. The FamilyMart FEST. 2025 will take place at MEDIA DEPARTMENT TOKYO in Shibuya, showcasing innovative ideas and collaborating with beloved characters to enhance customer experiences.

Scheduled to kick off on December 17, 2025, with a media day, followed by two days of public access on December 19 and 20, the festival promises to be a unique opportunity for both media and consumers to engage with FamilyMart's newest concepts. This year’s theme, “The Interactive Convenience Store,” embodies FamilyMart's commitment to push beyond traditional convenience and incorporate entertaining, experience-driven services.

Expanding Retail Entertainment

FamilyMart aims to redefine shopping by seamlessly merging convenience with fun, emphasizing collaborative connections with an ever-expanding content business. Attendees can look forward to experiencing various attractions, unique collaboration-themed cuisines, and interactive activities that encourage exploration throughout their stores. At the festival, FamilyMart will unveil its “Eight Ways to Play,” each designed to create a diverse and engaging shopping experience:

1. Entertainment Gourmet - Popular characters want to try FamilyMart’s delicious offerings!

2. Seasonal Events - Celebrate each season through interactive events at FamilyMart!

3. Shopping Attractions - Transforming shopping into a fun activity!

4. Treasure Hunt Online - Discover rare items and exclusive finds!

5. Pilgrimage to Famous Spots - Enjoy the thrill of themed stores!

6. Support Your Favorite - Print custom merchandise with your preferred characters!

7. Savings & Fun - Enjoy exciting deals through FamilyPay and FamilyMart Channel!

8. Sustainability with Joy - Experience exciting ways to be eco-friendly!

Exciting Collaborations and Unique Experiences

At the event, visitors will have the chance to experience exclusive interactive booths showcasing only available items during the festival. For instance, the FamilyMart Crane Game Store will make an appearance, offering unique prizes for attendees. This combination of character collaborations, sustainable practices, and immersive services will highlight FamilyMart's forward-thinking approach and elevate the retail experience.

As Kenosuke Hosomi, CEO of FamilyMart, states: “Our new theme, ‘Interactive Convenience Store,’ captures our dedication to broadening the horizons of what convenience can offer. Following the global success of our 2023 fashion show, we believe this initiative will further showcase Japanese convenience store culture and its capability to attract inbound visitors.”

Event Details

• - Organizer: FamilyMart Co., Ltd.
• - Event Name: FamilyMart Challenge Presentation, “FamilyMart FEST. 2025”
• - Dates:

- Media Day: December 17, 2025
- Public Days: December 19 - 20, 2025

• - Location: MEDIA DEPARTMENT TOKYO, Shibuya, Tokyo
• - Activities: Introductions to services associated with the “Eight Ways to Play” and experiences.
• - Official Website: FamilyMart FEST. 2025

This event stands as FamilyMart’s pledge to invigorate Japan’s retail landscape through collaboration, creativity, and community engagement. With diverse attractions and experiences awaiting, FamilyMart FEST. 2025 promises to be a festival worth participating in!