#Indonesia #Jakarta #NEV #Chery Group #LEPAS

LEPAS Opens Its First Global Showroom in Indonesia

On January 19, 2026, LEPAS, the innovative NEV (New Energy Vehicle) brand under the Chery Group, celebrated a major milestone by inaugurating its first showroom in Jakarta, Indonesia. This event not only marks the launch of their global presence but also paves the way for the evolution of the NEV market.

The grand opening ceremony was attended by over a hundred guests, including representatives from the Indonesian government, media, key opinion leaders (KOLs), and dealer partners. All attendees gathered to witness the debut of this impressive showroom, which promises to redefine automotive retail in the NEV sector.

During the opening, several dignitaries, including executives from LEPAS Indonesia and the winner of Miss Universe Indonesia 2025, participated in the ribbon-cutting ceremony, signifying the real start of LEPAS in the automotive landscape. The showroom featured the flagship LEPAS L8 model, which beautifully marries cutting-edge technology with elegant design, capturing the attention of everyone present.

A standout feature of the showroom is AiMOGA, the smart host robot, designed to enhance visitor experience. AiMOGA engages with guests, guiding them through the showroom and providing insightful information about the models on display. Visitors praised the futuristic integration of technology, with lifestyle KOLs commenting on the seamless fusion of intelligent service and aesthetic appeal. Comments included, “From the intelligent robot reception to the futuristic cabin experience, the showroom flawlessly merges technology with stylish design.”

At the end of the ceremony, a symbolic moment took place with the LEPAS Time Capsule, representing LEPAS’s long-term commitment to innovation, quality, and sustainability in the NEV sector.

LEPAS’s global strategy underscores the opening of this showroom, which serves as a complete brand operating system that enhances customer engagement and service quality. Zeng Shuo, President Director of LEPAS Indonesia, stated, “The MAS Kelapa Gading showroom’s presence underscores LEPAS’s effort to sustainably build the brand through a consistent network, quality service, and enriching brand experiences.”

In just a year since its debut as a standalone brand in April 2025, LEPAS has made significant strides internationally. The brand has appeared in several overseas events including the Indonesia International Auto Show (GIIAS) and the Salone dell'Auto di Torino in Italy, and has established dealer partnerships in countries like the United Arab Emirates, Kuwait, and South Africa.

The inauguration of the first-ever showroom is a definitive step in solidifying LEPAS’s positioning and objectives on a global level. It highlights not just the realization of their brand philosophy of an elegant lifestyle but also represents a crucial moment in establishing themselves as a benchmark in the global NEV market.

Looking ahead, LEPAS aims to continue pushing the boundaries of technological innovation, design aesthetics, and refined driving experiences. The company seeks to provide users worldwide with an unprecedented NEV mobility experience and sophisticated lifestyle journeys.


This showroom not only serves as a retail space but also acts as a launchpad for LEPAS’s future endeavors, reflecting their vision to lead the NEV market with innovation and sustainability in mind.