#United States #Chicago #Dylan Efron #Pepsi® #Local Eats

Celebrating Local Restaurants: PEPSI® Eats Fest

PEPSI® is on a mission to celebrate the rich flavors found in hometown restaurants across the United States. Kicking off with the PEPSI® Eats Fest in Chicago on June 27, this initiative encourages everyone to rediscover local dining gems. The brand has partnered with culinary personality Dylan Efron, who is enthusiastic about supporting these eateries through exclusive food events.

The Exciting Launch at Big Star

The festivities will begin at Big Star, a favorite local taco joint in Wicker Park, where Efron will join food lovers for a special one-day event. Attendees will have the chance to enjoy complimentary bites, unique Pepsi-infused cocktails, and live music while indulging in special menu items. Among these will be a remarkable fish taco, created in collaboration with Dylan, highlighting his flair for flavorful cuisine. The taco will feature roasted garlic, lemon crema, and pico de gallo, and will only be available for a limited time.

"Whether I'm at home or while traveling, my goal is always to uncover local spots cherished by everyone for their distinctive dishes and vibrant culture," Efron shared. "I’m thrilled to be part of an event that shines a spotlight on these restaurants and their invaluable contributions to our communities."

Expanding Throughout the Summer

Following the Chicago event, PEPSI® will continue to roll out Eats Fest events in cities like Nashville, Boston, and Los Angeles. Each celebration will be designed to showcase local culinary talents and create a new experience for food enthusiasts. Attendees will have opportunities to savor complimentary food, engage in the popular Pepsi Challenge, and learn why many prefer Pepsi® Zero Sugar in blind taste tests.

"Supporting local restaurants is vital not just for their recognition but also to ensure they have the necessary resources to thrive in our communities," stated Scott Finlow, Chief Marketing Officer at PepsiCo. "The Local Eats Deserve Pepsi™ initiative is designed to provide essential support and recognition, paving the way for these culinary establishments to flourish."

What is Local Eats Deserve Pepsi™?

The Local Eats Deserve Pepsi™ platform emphasizes community engagement by equipping local restaurants with tools and resources to enhance their businesses. This initiative, which extends from the brand's Food Deserves Pepsi platform, not only promotes exceptional dining experiences but also emphasizes the importance of pairing great food with delightful beverages.

Since its inception in 2024, PEPSI® has positively impacted over 75,000 local restaurants by helping drive traffic and engage food lovers through events held in cities such as Denver, Savannah, Dallas, and Houston.

The PEPSI® Eats Fest is more than just a chance to try new foods; it is a celebration of community spirit, local culinary diversity, and of course, the iconic taste of Pepsi that enhances each dish.

As the summer unfolds, keep an eye out for more exciting events and special menu offerings, and remember that the best dining experiences can often be found just around the corner. For updates, follow @pepsilocaleats on social media.

About PepsiCo

PepsiCo is a global leader in the beverage and snack industry, serving consumers over a billion times a day through an extensive product line that includes brands such as Lay's, Doritos, and Mountain Dew. Committed to sustainability and community support, PepsiCo’s vision continues to evolve, aiming for a resilient future that benefits both the environment and local communities. For further information, visit www.pepsico.com.