#China #Hisense #Qingdao #RGB MiniLED #TV Technology

Hisense's Dominance in Large Screen and Laser TV Markets

In a remarkable achievement, Hisense, the leading brand in global consumer electronics and home appliances, has secured its position at the forefront of the large-screen TV market. According to Omdia's data for global shipments in 2025, Hisense maintained its status as the top supplier of televisions larger than 100 inches for three consecutive years (2023-2025), attaining a staggering 57.1% share of worldwide shipments. Moreover, Hisense has also preserved its leading position in the global laser TV category, marking seven years of dominance with a substantial 70.3% market share. These impressive figures underscore Hisense's strategic prowess in the most critical segments of large-screen televisions, combining both breadth and technological capabilities.

A Commitment to Advanced Display Technologies

This sustained leadership is attributed to Hisense's long-term commitment to advanced imaging technologies, particularly RGB MiniLED. As the originator of the RGB MiniLED technology, Hisense has driven this innovation from initial research through to large-scale commercialization. The brand has managed to carve out significant advantages in color accuracy, brightness control, and viewing comfort on ultra-large screens.

Omdia's summary from CES 2026 further supports this trajectory, identifying RGB MiniLED televisions as a crucial growth driver for the industry moving into the next phase. Rapid expansion is anticipated from 2026, reflecting a broader shift towards technologies in which Hisense has consistently taken the lead.

Unique Position for Future Growth

Looking ahead, Hisense is uniquely positioned to expand this advantage. It remains the only brand to offer a complete ecosystem of display technologies, including RGB MiniLED, TriChroma Laser, and MicroLED. This comprehensive approach allows for visual innovations that cater to the next generation of viewers. At CES 2026, Hisense unveiled the 116UXS, the first television featuring RGB MiniLED evo, alongside the UR8 and UR9 RGB MiniLED series and the XR10 laser projector, all of which received multiple awards at CES.

Through these critical technological advancements in large display screens, Hisense is converting them into outstanding viewing experiences, thereby setting new visual standards for premium screens globally.

About Hisense

Founded in 1969, Hisense is a globally recognized leader in home appliances and consumer electronics, operating in over 160 countries and specializing in delivering high-quality multimedia products and smart IT solutions. As the first place brand globally in the segment of televisions larger than 100 inches (2023-2025) according to Omdia, Hisense continues to innovate with RGB MiniLED technology. Moreover, as an official sponsor of FIFA World Cup 2026™, Hisense is dedicated to global sports partnerships as a means of engaging with audiences worldwide.

In conclusion, Hisense's advancements in the large-screen and laser TV markets reflect its commitment to innovation and consumer engagement, ensuring its ongoing leadership well into the future.