FamilyMart Achieves Level A Accessibility Certification for Its Website

As FamilyMart, headquartered in Minato, Tokyo, approaches its 45th anniversary in September 2026, the company is committed to enhancing its services based on five key initiatives, propagating the motto "The Most Challenging." A recent initiative focuses on making their website more accessible for all customers, specifically targeting the elderly and individuals with disabilities to ensure an enjoyable online experience.

In line with their goal of being the most beloved community store, FamilyMart has undertaken significant efforts to improve web accessibility, enabling all users to navigate their website seamlessly via smartphones and computers. The company successfully acquired the Japanese Industrial Standards (JIS) certification for web accessibility under JIS X 8341-3:2016 Level A, validated by a third-party inspection agency. This certification confirms that the website meets established international guidelines in areas such as text readability and keyboard navigation.

More details on the certification can be found in the official documents:

Creating an Inclusive Environment for All

FamilyMart continually works to create an inclusive shopping environment. Since April 2023, the company has introduced a communication support tool in its stores nationwide. This tool aids customers with auditory and language disabilities, as well as elderly shoppers, facilitating communication through simple gestures. This initiative is part of a broader strategy to provide a comfortable shopping experience for all, demonstrating FamilyMart's commitment to customer satisfaction.

The recent Level A certification is viewed by FamilyMart as just the starting point. They acknowledge the importance of feedback from customers and are dedicated to making their website even more user-friendly in the future. They aim to listen to their audience's needs and make continuous improvements to ensure that their online platform serves all users effectively.

FamilyMart aims to be a vital part of communities, encapsulated by their phrase, “With you, Family Mart.” The company strives to connect with each customer like family, creating a needed service that goes beyond mere convenience.

Ongoing Commitment to Accessibility

In addition to web accessibility, FamilyMart is continuously working on enhancing the store experience for everyone. Their commitment is evident in their initiative to provide facilities that cater to diverse customer needs, ensuring that all customers can shop comfortably and conveniently. For more information on their accessibility efforts, visit Sustainability Initiatives.

The company’s slogan, "The Most Challenging," reflects their ambition as they approach their 45th anniversary. Aiming to remain a frontrunner not just in convenience stores but in meeting shifting societal needs, FamilyMart has launched the "Your Bests, A Lot of Challenges" campaign. This slogan encompasses ideals of delicious offerings, exciting experiences, eco-friendliness, innovation, and community affection.

For details on their 45th-anniversary initiatives, visit the 45th Anniversary Special Site.

As FamilyMart continues to embark on this journey of transformation, they remain steadfast in their commitment to delivering the best for their customers, transforming challenges into cherished opportunities for connection and service.