Dr. Praeger’s Welcomes James D'Agosta as Chief Customer Officer to Enhance Customer Experience

James D'Agosta Appointed Chief Customer Officer at Dr. Praeger’s

In a significant move for its continued expansion, Dr. Praeger’s, a leader in the health-conscious frozen food market, announced on April 16, 2025, that James D'Agosta has joined the company as its new Chief Customer Officer. This strategic appointment comes at a crucial time for Dr. Praeger’s, reflecting its commitment to enhancing customer relationships and driving innovative growth strategies.

Dr. Praeger’s, renowned for its veggie-forward offerings and dedication to using simple, high-quality ingredients, is a portfolio company of Vestar Capital Partners. The company has been at the forefront of the frozen food sector, providing nutritious options that cater to a growing demand for healthier eating habits. The CEO of Dr. Praeger’s, Andy Reichgut, expressed his enthusiasm about D'Agosta’s arrival, acknowledging his impressive track record in building business partnerships and his wealth of experience across various market segments.

James D'Agosta has a robust history in the consumer packaged goods industry. Prior to joining Dr. Praeger’s, he served as CEO at Rite Stuff Foods, where he guided the company through its acquisition by the German firm Frostkrone. His resume includes notable stints at major companies like Reckitt Benckiser, Pinnacle Foods, and Marcal Manufacturing. With over a decade at Ventura Foods in senior executive roles that spanned retail sales, foodservice, and international business, D'Agosta's diverse background positions him well to adapt to Dr. Praeger’s mission of innovation and customer engagement.

Educated at Gettysburg College, where he earned a bachelor's degree in economics, D'Agosta brings a well-rounded perspective to his new role. He expressed excitement about joining the Dr. Praeger’s team, stating, "With a strong foundation and a clear focus on innovation, I'm inspired by the opportunity to help drive growth and advance the mission of bringing healthy, veggie-forward food to more people."

Dr. Praeger’s was founded in 1994 by cardiothoracic surgeons Drs. Praeger and Somberg, with the vision of creating frozen foods that not only taste great but also promote healthier lifestyles. Their commitment to using real, wholesome ingredients has driven the brand’s success. Today, Dr. Praeger’s offers a wide variety of products that are not only delicious but also adhere to strict dietary standards: all offerings are OU Kosher, Non-GMO Project Verified, Gluten-Free, and Vegan, appealing to a diverse customer base.

The addition of James D'Agosta to the leadership team signifies Dr. Praeger’s heightened focus on fostering customer relationships and enhancing overall experience. As more consumers shift towards healthier eating, the frozen food sector faces increasing competition, making customer-centric strategies essential. D'Agosta's expertise in navigating these challenges is expected to assist Dr. Praeger’s in strengthening its market presence and expanding its reach.

In conclusion, D'Agosta's appointment marks a proactive step for Dr. Praeger’s as it continues to innovate and position itself as a go-to brand for health-conscious consumers. As the company aims to expand its offerings and maintain its commitment to quality, D'Agosta's leadership and strategic vision will be instrumental in guiding Dr. Praeger’s through its exciting next chapter.

For further insights into Dr. Praeger’s and its products, you can visit their website at www.drpraegers.com.