Perfect Game Expands Partnership with RaceTrac for Youth Baseball Experience

Perfect Game Expands Partnership with RaceTrac

On March 3, 2026, Perfect Game, the largest youth baseball and softball platform worldwide, announced the expansion of its partnership with RaceTrac, a popular convenience store brand. This new agreement designates RaceTrac as the Official Convenience Store of Perfect Game in both Georgia and Florida. This significant enhancement of their relationship allows RaceTrac to increase its visibility at Perfect Game’s renowned tournament venues and utilize various digital platforms to engage with players, families, coaches, and fans in two of the most vibrant youth baseball markets in the United States.

The expansion includes an impressive on-site signage program at the East Cobb Complex in Georgia, where RaceTrac's branding will appear across all eight fields. Furthermore, RaceTrac plans to launch up to four interactive activations yearly at both East Cobb and the Boombah Sports Complex in Sanford, Florida. These events will enable RaceTrac to directly connect with thousands of families attending Perfect Game events, providing sampling and promotional opportunities.

In addition to the physical presence, RaceTrac will enhance its digital engagement through its official app. This includes a special offer of $0.25 off per gallon of fuel for Perfect Game families who redeem a promotional code provided in their pre-event communications for selected tournaments in March 2026.

Furthermore, the partnership will leverage a comprehensive digital marketing strategy, which involves co-branded content for social media, targeted email campaigns to reach Perfect Game's national audience, and online advertisements featured across PerfectGame.org. These initiatives will collectively help RaceTrac tap into one of the most engaged youth sports demographics, which includes families traveling to tournaments and showcases.

Perfect Game CEO Rob Ponger commented on the partnership, stating, "RaceTrac is naturally aligned with our community. Their commitment to clean stores, quality food options, and fast service makes them the ideal partner. This expanded relationship will provide even greater benefits to our players, families, and coaches while solidifying RaceTrac's involvement in our sporting events."

RaceTrac's continued support for youth sports underscores its strategy to connect with families in high-traffic regions throughout Georgia and Florida. Previously, the company had been a title sponsor of Perfect Game's 2024 Southeast Spring World Series, showcasing its dedication to the youth sports community.

Perfect Game is noted for organizing nearly 10,000 events annually, enabling countless players to compete at the highest level and gain exposure to coaches and professional scouts. The vast network of open competitions nurtures young talent, with a track record of alumni making it to Major League Baseball. In fact, over 2,383 players with Perfect Game event experience have played in MLB, showcasing the invaluable nature of these opportunities.

RaceTrac, founded in 1934 and headquartered in Atlanta, Georgia, operates as one of the largest privately held convenience store chains in the nation, with more than 800 retail locations and a workforce exceeding 15,000 employees. This partnership with Perfect Game further enhances their commitment to fostering community engagement through sports and family-friendly initiatives.

For further updates on this exciting partnership and the numerous events planned, be sure to follow Perfect Game and RaceTrac on their respective platforms. The collaboration promises to bring even more excitement and benefits to the youth baseball community in Georgia and Florida.

For media inquiries, contact Greg Casterioto via email or phone.