A Taste of Autumn: Seven Cafe's Maple Brulee
As the leaves start to change and the air turns crisp, it’s time to indulge in seasonal treats that awaken the senses. Seven-Eleven Japan, under the guidance of president Tomohiro Akutsu, has once again partnered with the popular pastry brand "Gin no Budou" to unveil a new and exciting limited-time flavor: the
Seven Cafe Sugar Butter Tree Maple Brulee, set to hit stores nationwide starting September 2, 2025, for a limited quantity.
This delightful dessert features a crunchy and aromatic maple-flavored dough, perfectly sandwiched with rich and creamy maple chocolate, delivering a taste reminiscent of a luxurious maple brulee. This innovative treat is designed to embrace the upcoming fall season while offering a sweet reward for anyone looking to pamper themselves or seek the perfect gift for friends and family.
Seven-Eleven's Sugar Butter Tree, which debuted in 2010 as a specialty store in Tokyo, has carved out a niche in the sweet treats market by combining their unique, original blend of toasted cereal dough with butter for a taste that is second to none. The products have become a hit, selling approximately 25 million units annually since their introduction to Seven-Eleven’s offerings in November 2016, catering to both domestic consumers and international visitors.
The
Maple Brulee flavor not only highlights a richly aromatic maple scent but also features a delightful crispy texture that resonates wonderfully with autumn traditions. With an online-friendly aesthetic and rich sweetness, it's intended for those who enjoy both moments of indulgence and beauty. This limited-time offering is exclusive to Seven-Eleven, set to provide customers with a distinctive tasting experience that they won't find elsewhere.
Limited Availability Across Japan
The
Maple Brulee will roll out across various regions in stages:
- - From September 2, 2025, in Tokyo and Kanagawa.
- - From September 9, 2025, including the Kanto region, excluding Chiba.
- - From September 16, 2025, in Chiba and Kansai.
- - From September 23, 2025, to Hokkaido, Koshinetsu, Chugoku, and Shikoku.
- - From September 30, 2025, to Shizuoka, Tokai, and Kyushu.
This carefully crafted cake not only shines with its stunning caramelized surface but also exudes an unparalleled maple fragrance and sweetness. When you take a bite, the crispy texture coalesces with the sweetness of the maple, evoking the essence of freshly baked maple brulee.
In summary, the Seven Cafe Sugar Butter Tree Maple Brulee promises a unique taste experience that captures the essence of autumn, merging delightful textures with vibrant flavors.
Customer Insight
According to the company, the nuanced sweetness and aroma of this product squeeze the happiness of indulgence into every bite. It serves not only as a seasonal gift but also as a comforting treat to enjoy at home during quiet moments.
This delightful asset from Seven-Eleven is certainly poised to capture hearts and taste buds alike this fall. Do not miss your chance to experience this delectable culinary creation that redefines seasonal delights.
Prices may vary by location; taxes are included at a reduced rate of 8%. Availability is subject to change, and not all locations may carry every product. Please check the Seven-Eleven website for the most current information.