Hyundai Motor America Achieves Record Sales in Q2 2025 with Strong Growth Across Model Lineup
Hyundai Motor America Sales Report for June and Q2 2025
Hyundai Motor America has released its sales figures for June 2025, showcasing a promising upward trend. The company achieved total sales of 69,702 units in June, marking a 3% increase compared to the same month last year. Among the highlights, the Elantra N and Santa Fe HEV have set new sales records, with the former boasting an impressive 33% growth and the latter showing an even more remarkable 39% increase. This success comes amidst a challenging environment with three fewer selling days than last year.
The trend has continued into the second quarter of 2025, where Hyundai recorded total sales of 235,726 units, representing a 10% increase over Q2 2024. The company set new retail sales records for several models, including Tucson PHEV, Palisade, and the aforementioned best-sellers. Notably, sales of hybrid vehicles surged 16% in the same quarter.
Overall, Hyundai achieved 439,280 units sold in the first half of 2025, making it the best sales performance in the company's history with a 10% increase compared to the previous year. Reflecting on this performance, Randy Parker, President and CEO of Hyundai Motor North America, remarked, "We just wrapped up the strongest first half in Hyundai's history, driven by sales growth across our lineup. We’re proud of our progress... and ready to carry that energy into the second half of the year."
Significant Achievements in June
In addition to the outstanding sales figures, Hyundai has made strides in improving its customer experience. Over 50% of U.S. dealerships have completed facility upgrades under the Global Dealership Space Identity (GDSI) initiative, showing a commitment to enhance the support for its expanding dealer network.
Hyundai Motor Group has ranked at the top of the 2025 J.D. Power U.S. Initial Quality Study, confirming its leadership in product quality and customer satisfaction for the second consecutive year. Moreover, Hyundai vehicles have excelled in the 2025 IIHS Top Safety Awards, with the automaker achieving the highest number of models recognized in crash test evaluations.
Five Hyundai vehicles made it to the 2025 Cars.com American-Made Index, an acknowledgment of the brand's effort to produce cars with significant U.S. content, reflecting consumer preference towards vehicles that support local manufacturing.
The newly launched IONIQ 9 was named the Favorite Plug-in EV by the Midwest Automotive Media Association, thanks to its impressive range and advanced features.
A New Marketing Initiative
To bolster its hybrid vehicle sales, Hyundai introduced a new advertising campaign titled "Best of Both Worlds". This campaign promotes the Santa Fe Hybrid and Tucson Hybrid, aiming to convey that drivers can enjoy exceptional fuel efficiency along with reliable performance and cutting-edge technology.
Racing Success
Hyundai also celebrated its racing achievements, securing a class win at the 103rd Broadmoor Pikes Peak International Hill Climb and achieving podium finishes at the IMSA race at Watkins Glen International, highlighting the brand's automotive capabilities.
Conclusion
Overall, Hyundai Motor America's latest sales report reflects a resilient and growing brand, strongly positioning itself within the competitive automotive industry. With continued dedication to quality, safety, and customer satisfaction, Hyundai is set to maintain its momentum throughout the rest of 2025 and beyond.