#USA #New York #Kendall Jenner #PDRN Serum #Anua Skincare

Kendall Jenner Partners with Anua as First Global Ambassador

In a game-changing announcement, Korean skincare brand Anua has unveiled Kendall Jenner as its very first global ambassador. Known for its innovative products, Anua has rapidly captured the American beauty market, and this partnership is set to elevate its global presence even further.

On June 1, 2026, Anua will launch an integrated marketing campaign featuring Jenner, who is renowned not only for her modeling career but also for her dedication to effective skincare routines. The campaign will spotlight Anua's PDRN Brightening Collagen Serum Spray, a product that plays a key role in Jenner’s daily beauty regimen.

A Trailblazing Brand in the Beauty Market

Since its inception in 2019, Anua has made significant inroads into the U.S. market. In 2024, the brand was recognized as the number one beauty brand on TikTok Shop, achieving outstanding sales performance that reflected a year-over-year growth of 537% during Amazon's Prime Day sales. By 2025, Anua's global sales figures surpassed $500 million, driven primarily by its success in American retail, where it has sold over 40 million units across 160 countries.

With products now available in more than 20,000 retail locations throughout the U.S., Anua has transitioned from an online sensation to a national presence, demonstrating its commitment to accessibility and quality. Its focus on highly effective natural ingredients resonates with consumers who demand transparency and results from their skincare products.

A Perfect Match: Kendall and Anua

Kendall Jenner's skincare philosophy aligns seamlessly with Anua's brand ethos, which emphasizes gentle yet effective products formulated with high-quality ingredients. “I first discovered Anua's double cleansing milk, and it changed my skin,” Kendall shared. “I also love their Green Azelaic Serum and the PDRN, which gives me a fresh glow. I’m a huge fan of these products.”

The PDRN Brightening Collagen Serum Spray features 2000 ppm of PDRN (salmon DNA) and hyaluronic acid, offering instant hydration and a dewy, glass-like finish without any heavy residue. It is suitable for all skin types, absorbs quickly, and has been clinically shown to improve skin hydration by 30.754%, while temporarily reducing skin surface temperature. This versatile product can be applied both under and over makeup, making it an indispensable part of any skincare routine.

The Global Campaign Launch

The global campaign will kick off on June 1, 2026, across digital and social media platforms. Audiences will get a glimpse into Kendall’s daily life and how she incorporates the PDRN spray into her routine, from morning prep to on-the-go makeup adjustments. The content will be shared on both Anua's and Kendall Jenner's social media channels, as part of a multi-year partnership that includes global campaigns and product launches.

“We are thrilled to collaborate with Kendall Jenner, a true global icon. Her minimalist and intuitive lifestyle aligns perfectly with our brand's concept of ‘trend meets trust,’ and we look forward to sharing this joint vision with audiences around the world,” said Yi Seonhyeong, CEO of The Founders, Inc.

A Celebration in Soho

To celebrate this milestone, Anua will bring the “Rose on the Road” concept to life through an exclusive pop-up experience in the Soho district of New York City. Taking place at 21 Greene Street on June 6-7, the pop-up will be open to the public and invite attendees to explore the brand and the products Kendall uses for her flawless skin. Guests will experience a sensory journey with welcoming mists, product trials, photo opportunities, and a Dew Café offering treats inspired by Anua’s theme.

About Anua

Founded in 2019 by Seonhyeong Lee and Changju Lee, Anua focuses on targeted solutions for various skin issues with carefully selected natural and dermatological ingredients. The formulations, which include ingredients like heartleaf, peach, PDRN, and rice ceramides, are designed to deliver visible results while prioritizing skin barrier health.

Since entering the U.S. market in 2022, Anua has experienced an annual growth rate exceeding 200% and continues to expand into Europe, the Middle East, and Australia. The brand is available at Ulta Beauty, on Amazon, and at anua.com.

For updates, follow Anua on Instagram @anua_global and TikTok @anua_global.