#USA #Walmart #Fayetteville #Purolator #oil filter

Purolator Introduces the 20K Premium Oil Filter

In a groundbreaking event that marked the latest innovation in automotive filtration, Purolator has announced the launch of its new 20K Premium Oil Filter. Renowned as the inventor of the oil filter, the company has once again set the bar high by partnering exclusively with Walmart to make this advanced product accessible to a broader audience. The launch event took place at Purolator's manufacturing facility in Fayetteville, North Carolina, where automotive influencers, industry professionals, and media witnessed the unveiling.

Engineered for Performance

The Purolator 20K Premium Oil Filter is designed specifically for drivers who demand both performance and durability. This state-of-the-art oil filter is capable of providing superior engine protection for up to 20,000 miles, making it ideal for those who frequently drive under challenging conditions such as towing, off-roading, or heavy stop-and-go traffic. The filter utilizes high-density, synthetic blend media that captures more than 99% of dirt and contaminants, ensuring optimal oil flow for peak engine performance.

Among its cutting-edge features, the 20K filter includes a silicone anti-drainback valve, preventing dry starts that can lead to significant engine wear. It also comes equipped with a PuroSEAL gasket that enhances leak protection and a PuroSTEEL casing, effectively withstanding extreme pressure. These advancements reflect Purolator's commitment to providing reliable and long-lasting products for modern drivers.

A Game Changer for Walmart Customers

Daryl Benton, Vice President of Sales and Marketing for MANN+HUMMEL, expressed excitement about the new launch, stating that it represents a significant leap in filtration technology aimed at meeting the needs of today’s demanding drivers. He pointed out that customers can find the Purolator 20K Premium Oil Filter exclusively on Walmart.com and in select Walmart locations across the nation, an initiative that aims to bring high-quality automotive products directly to consumers at an incredible value.

Scott Bayles, Walmart's Vice President of Merchandise – Automotive, echoed these sentiments, emphasizing how the partnership aligns with Walmart's mission. He noted that the 20K Premium Oil Filter is a major step in enhancing the performance of vehicles for a diverse range of consumers, further solidifying Walmart's commitment to offering great products.

Engaging Launch Event

The launch event featured various interactive experiences that engaged attendees, offering them a glimpse into the rigorous testing and manufacturing processes behind the Purolator filters. Videos showcased the teamwork of skilled American workers who ensure each filter meets the highest standards. Moreover, attendees participated in panel discussions led by industry experts who shared insights on the design and technological advancements of the 20K filter.

Prominent figures from the automotive world, including Formula Drift pros Odi Bakchis, Rome Charpentier, Dan Burkett, and Ryan Tuerck, were present to lend their expertise and excitement for the new product. They participated in special drift driving experiences that allowed guests to engage with the racing aspect of the product and see its performance in action.

A Legacy of Innovation

The launch of the Purolator 20K Premium Oil Filter signifies an important milestone in the company's extensive heritage that spans over 100 years. Since the invention of the very first oil filter back in 1923, Purolator has been at the forefront of filtration innovation. The introduction of the 20K filter not only underscores their commitment to advanced technology but also reaffirms the company’s dedication to providing effective solutions for engine performance in modern vehicles.

In 2025, the Purolator 20K filter is set to be used in over 1,000 horsepower Formula Drift cars, exemplifying its reliability and efficiency on the racetrack. As automotive enthusiasts and everyday drivers alike seek ways to improve the longevity and performance of their vehicles, Purolator stands ready to answer the call with their advanced oil filtration solutions.

For those looking to upgrade their vehicle's oil filter, the Purolator 20K Premium Oil Filter is now available to enhance engine protection and elevate driving experiences. Visit www.PurolatorNOW.com for more details about this remarkable new product and its benefits.

About Purolator

Purolator has established itself as a leading innovator in automotive filtration products designed for the aftermarket. With a commitment to manufacturing excellence right here in Fayetteville, North Carolina, Purolator offers a comprehensive product lineup that includes oil, air, cabin air, and fuel filters. Trusted by industry professionals and DIY enthusiasts alike, their legacy continues to thrive through cutting-edge engineering and a relentless pursuit of quality, encapsulated by their brand promise: Nothing Gets By Us.

For further insights into their groundbreaking products and initiatives, you can find more information by visiting their official website or learning more about their parent company, MANN+HUMMEL, a global leader in filtration technology.