Plusgrade Partners with Atlantis Dubai to Revolutionize Guest Experiences with Tailored Upgrade Solutions

Transforming Guest Experiences at Atlantis Dubai



In a groundbreaking collaboration that redefines luxury hospitality, Plusgrade, known for enhancing ancillary revenue solutions in the travel sector, has formed a partnership with Atlantis Dubai, which oversees two of the world's premier resorts: Atlantis, The Palm and Atlantis The Royal. This partnership seeks to elevate guest experiences by implementing seamless and automated upgrade solutions that prioritize personalization and ease of use.

A Leap Forward in Hotel Technology



The integration of Plusgrade’s advanced upselling platform with Atlantis Dubai’s booking systems allows guests to effortlessly bid for or secure upgraded accommodations and extended stays. This initiative stands to significantly enhance the overall guest experience, giving visitors unprecedented choices and control over their luxury travel journey.

Previously, guests had limited access to upgrades, often relying on manual processes. However, with Plusgrade's innovative technology, guests will now benefit from a streamlined approach that aligns with the resort's commitment to exceptional service. This new system not only allows for room upgrades but also offers additional premium experiences designed to further enrich guests' stays.

Proven Results from Initial Implementation



The recent pilot program conducted at Atlantis, The Palm yielded remarkable outcomes, illustrating the significant benefits Plusgrade’s system can offer. Guest satisfaction surged due to the convenience and personalized nature of the platform, also translating into higher ancillary revenues for the resort. The success of this initial phase has been pivotal in the decision to expand this technology across both Atlantis resorts.

Enhancing Luxury with Intelligent Solutions



Daniele Carrai, Vice President of Revenue Management at Atlantis Dubai, expressed excitement about the partnership, stating, "The power of bidding technology transforms the way travelers interact with their journey... Their solutions have proven essential in enhancing our offerings and pushing our innovation limits."

Meanwhile, Michael Chatzidakis, Director of Revenue Management, emphasized the importance of personalizing the guest experience, saying, “Our guests expect luxury that exceeds typical standards. Plusgrade’s platform simplifies this process, ensuring a memorable stay.”

The Future of Guest Engagement



With this collaboration, Plusgrade is helping to unlock new revenue streams for Atlantis Dubai while enhancing guest interactions and overall satisfaction. Plusgrade’s solutions not only serve to increase income but also provide guests with more choices during their stay—a hallmark of modern luxury. Ken Harris, Plusgrade’s Founder and CEO, noted, “This partnership exemplifies how technology can augment luxury experiences while driving significant ancillary revenue.”

Key Features of the Upgraded Experience


  • - Exclusive Upgrades: Guests can now bid on premium room upgrades to personalize their stay.
  • - Effortless Integration: The platform synchronizes seamlessly with Atlantis Dubai’s existing systems, offering a smooth user experience.
  • - Increased Guest Interaction: The array of upgrade options ensures every visitor can enhance their experience according to their preferences and needs.

This strategic partnership marks a significant move for Atlantis Dubai as it commits to spearheading innovation within the hospitality industry. Guests can now enjoy immediate access to a range of exclusive upgrades and experiences that promise to make their visit truly unforgettable. As these leading resorts continue to push for greater personalization, Plusgrade stands as a crucial ally in creating unparalleled travel experiences.

About Plusgrade


Founded in 2009, Plusgrade has emerged as a powerhouse in providing ancillary revenue solutions across the global travel industry. Having collaborated with over 250 airlines, hotels, and cruise lines, Plusgrade has helped unlock billions in new revenue potential while enhancing the experiences of millions of guests worldwide.

About Atlantis Dubai


Atlantis Dubai is renowned for its distinctive luxury and opulence, featuring two iconic resorts that include Atlantis, The Palm and Atlantis The Royal. Offering thrilling adventures and unmatched hospitality, Atlantis Dubai sets the standard in the upscale travel landscape with its innovative approach to guest services and world-class entertainment options. Both resorts are celebrated for exceptional dining, breathtaking views, and endless experiences, making them a favorite among luxury travelers globally.

In conclusion, the partnership between Plusgrade and Atlantis Dubai is shaping the future of luxury hospitality, enhancing guest satisfaction, and setting new standards for personalized travel experiences.

Topics Travel)

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