Discover the Exclusive B.A Light Selector Special Box LW by POLA, Launching Soon

Exciting New Launch from POLA: B.A Light Selector Special Box LW

On March 1, 2026, POLA, a prominent beauty company based in Shinagawa, Tokyo, will unveil its exclusive B.A Light Selector Special Box LW. This limited edition set, priced at ¥12,100 (tax excluded ¥11,000), combines the flagship product B.A Light Selector with mini sizes of B.A Wash and B.A Lotion. This curated box is designed for those seeking to combat daytime skin damage from UV and near-infrared rays, tackle concerns about skin firmness, or address dryness and roughness during nighttime cleansing.

What is B.A Light Selector?

The B.A Light Selector focuses on the benefits of beneficial light within sunlight, specifically red light. Utilizing a special technology to enhance its penetration, this product helps elevate the skin's firmness when exposed to UV rays. It features the innovative Light Firming Veil formulation, which provides both a refreshing texture and a top-tier UV cut that meets POLA’s high standards. Packed with seven common skincare ingredients from B.A, it represents decades of research into skin elasticity and firm texture. Not just a sunscreen, it's a dual-purpose daytime cream that protects against UV damage.

In addition to the B.A Light Selector, the special box also includes the newly launched B.A Wash, known for its rich, fine bubbles that cleanse the skin while enhancing clarity and firmness. The B.A Lotion included in this set is enriched with eight original POLA ingredients, aiming to deliver comprehensive hydration for an elastic and firm complexion.

A Packaging That Inspires

The design of the packaging reflects the theme of growth and renewal, intended to evoke positive feelings associated with spring. It symbolizes the way plants thrive when exposed to light, aligning with the product's promise of revitalizing the skin and embracing the changing seasons.

Where to Buy

The B.A Light Selector Special Box LW will be available in approximately 2,500 locations across Japan, including POLA Beauty Directors, POLA The Beauty cosmetic and esthetic shops, flagship stores such as POLA Ginza, and around 91 department stores nationwide. Internationally, it will also roll out in 7 countries and regions including Hong Kong, Taiwan, Macau, Thailand, Singapore, Malaysia, and Indonesia, as well as in duty-free shops in China and South Korea.

This launch is a must for anyone looking to enhance their skincare routine and achieve a youthful, vibrant complexion. Don’t miss your chance to indulge in this limited edition set that harnesses the power of light and cutting-edge skincare technology, available only until supplies last.

Ensure to take advantage of this exclusive release and elevate your skincare regimen with POLA’s extraordinary offerings! For more information or to purchase online, visit the official POLA website at pola.co.jp.