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Parcel Perform Launches AI Commerce Visibility for E-Commerce

In today's rapidly evolving e-commerce landscape, the influence of artificial intelligence on consumer behavior is undeniable. Parcel Perform, a game-changing player in delivery experience solutions, has unveiled its innovative tool called AI Commerce Visibility. This new platform is designed explicitly for e-commerce businesses seeking to enhance their visibility across AI shopping agents such as ChatGPT, Perplexity, and Gemini.

Bridging Visibility and Performance

The launch is centered around the concept of 'Generative Engine Optimization' (GEO), a new paradigm that diverges from traditional Search Engine Optimization (SEO). GEO emphasizes operational performance rather than just marketing tactics. It accounts for various critical factors, including real-world metrics such as delivery speeds and return policies, thus providing a more comprehensive view of a brand's online presence. This shift is crucial as 39% of consumers now leverage AI to explore product options, highlighting the urgency for brands to adapt.

Dr. Arne Jeroschewski, CEO and Co-Founder of Parcel Perform, emphasized the need for brands to understand and embrace this new reality. He stated that the biggest risk for brands today lies in becoming invisible to AI agents, which could lead to a significant decline in customer engagement. In a world where consumers heavily rely on AI for shopping guidance, being found is more critical than ever. "Brands need to prove their operational excellence to be not just seen but also chosen by shoppers,” he asserted.

Four Key Capabilities of AI Commerce Visibility

Parcel Perform's new solution hinges on four essential capabilities that equip brands to thrive in the AI-driven marketplace:

1. Focus AI Commerce Lens: This feature offers a full spectrum analysis of a brand's AI Commerce presence, scrutinizing dimensions such as Brand Visibility, Product Dominance, Channel Attribution, and AI Trust Signals. Understanding these factors is vital for brands to ensure AI agents recommend them over competitors.

2. Monitor Decode AI Presence: This functionality identifies visibility gaps across crucial AI platforms. By examining high-intent e-commerce prompts that lead to purchases, brands can see how they perform across different markets and language demographics.

3. Insights Benchmark Competitors: With an integrated AI Visibility Score, this tool allows brands to benchmark their performance against competitors. This feature tracks changes in rankings and helps brands understand shifts in AI sentiment, addressing negative trends before they affect consumer trust.

4. Action Fix AI Commerce Presence: Instead of remaining passive, brands can actively optimize their presence with actionable recommendations. This component provides insights about which sources AI agents favor, enabling brands to refine product listings and improve trust signals.

Implications for E-Commerce Brands

AI Commerce Visibility represents a significant leap forward in how brands can interact with AI shopping agents. As e-commerce continues to embrace AI-driven tools, this platform empowers retailers to monitor and enhance their visibility based on operational data. By using AI Commerce Visibility, brands can align their visibility with their actual performance, ensuring that they remain competitive in a crowded digital marketplace.

Parcel Perform is inviting enterprise and mid-market retailers interested in leveraging AI Commerce Visibility to participate in its beta phase. This pioneering solution not only enhances a brand’s visibility across shopping agents but also fortifies its commitment to operational excellence.

For more information, brands can visit Parcel Perform's website to request access to the beta.

About Parcel Perform

Parcel Perform stands at the forefront of the AI Delivery Experience Platform industry, providing innovative solutions that connect AI visibility with operational performance. The platform supports over 1,100 carriers and offers insights in 36 languages, enabling brands to navigate the contemporary e-commerce landscape effectively. With its comprehensive suite of features, Parcel Perform empowers brands to amplify their operational efficacy and customer loyalty amidst the growing impact of artificial intelligence in commerce.